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Boom Studios Totally Covers the New Publishers Weekly

Publishers Weekly is an American weekly trade news magazine targeted at publishers, librarians, booksellers and literary agents. Published continuously since 1872. With 51 issues a year, its emphasis today is on book reviews, news and market reports. It is essential bookstore and library reading, and its graphic novel coverage has increased and increased in recent years, especially alongside the rise of manga, kids and YA graphic novels. It's also the place where Boom Studios is looking to expand its branding and marketing, even in this precarious time. It is an advertising adage that it is always best to advertised in a recession. Your competition is less, marketing costs are lower and audience reception is higher. When the economy inevitably recovers, your branding will be leagues ahead of others for a relatively minor cost. Which may be why Boom Studios is all in on the new Publisher's Weekly, including buying the cover for Roxane Gay, Tracy Lynne Oliver and Rebecca Kirby's adaptation of Gay's own New York Times best-selling short story about survival and hope, The Sacrifice Of Darkness as a graphic novel. Which is basically what it says on the cover.

While Boom also has internal ads for the new Giant Days: Wicked Things original graphic novel by John Allison and Max Sarin.

The Encyclopedia Lumberjanica and other middle-grade graphic novels like Goldie Vance, Jo & Rus and Forever Home, from this September and into 2021.

A big splash of Ben Queen and Joe Todd-Stanton's Bear graphic novel out in August.

With a back cover ad splash for Gabby Rivera's adaptation of her novel Juliet Takes A Breath with Celia Moscote. And lined up for November.

Boom Studios has taken over Publisher's Weekly for a week. Will any other comic book publishers step up and do similar at this advantageous time?

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