Posted in: Comics, Comics Publishers, Current News, Marvel Comics | Tagged: chicago, ironheart

Chicago Government Licenses Marvel's Ironheart For Safety Campaign

Chicago's Office of Emergency Management and Communications (OEMC) is running a promotional campaign licensing Marvel's Ironheart.

Chicago's Office of Emergency Management and Communications (OEMC) is running a promotional campaign licensing Marvel Comics characters to provide emergency preparedness and public safety tips to Chicago residents with an Ironheart-themed campaign, created by Paul Allor, Matthew White and Joe Sabino.

"Being prepared for an emergency is at the center of OEMC's mission to keep residents and visitors safe," said Jose Tirado, OEMC Executive Director. "This collaboration with Marvel will take our community outreach and public safety messaging to a new level. We look forward to further amplifying our preparedness messaging in our communities through this partnership."

In the comic books, Ironheart, Riri Williams, is a Chicago resident. Created by Brian Bendis and Mike Deodato,  trying to be better than Tony Stark, she built her own Iron Man-style suit at the age of fifteen. I am not entirely sure Chicago wants its teenage population to build their own weapons of mass destruction in the pursuit of public safety, but let's go with it.

The goal of the new campaign is to bring preparedness tips and safety information to all age groups, from young kids to adults with themed messaging featuring the Ironheart. Chicago residents will see Ironheart throughout the city, reiterating how to keep themselves "super"  prepared as she works hand-in-hand with "Chicago's own superheroes", OEMC's Emergency Managers.

The campaign will start with three messages to target residents of Chicago: reporting suspicious activity, severe weather, and excessive heat.  I am not entirely sure the first one is an Ironheart-message, sicnce she is usually not in favour of doing anything for the man, but we will see.

Stay Alert! Report Suspicious Activity by Calling 9-1-1
Ironheart reminds residents of the OEMC's most important public safety message to do is to be aware of their surroundings and to report suspicious activity or suspicious packages by calling 9-1-1. When you're at an event, public gathering or just going about your daily life, if you notice something suspicious, notify onsite security or call 9-1-1. If You See Something, Say Something™ is a national anti-terrorism public awareness campaign that emphasizes the importance of reporting suspicious activity to law enforcement authorities.

Ironheart battles Whirlwind – Know what to do to prepare for a tornado or any type of extreme weather
In 2023, Illinois had a record number of tornados and severe storms. Thunderstorms can come suddenly and can include flash floods, damaging winds, tornados, or dangerous lightning. It is important to be prepared to take precautions and to seek shelter to avoid the impacts of these conditions. Ironheart battles Whirlwind to remind residents what they need to do in case of severe storms and tornadoes.

Riri Williams, AKA Ironheart prepares for extreme heat in Chicago
While summer weather is something to look forward to in Chicago, we should all be responsible when it comes to excessively hot temperatures or extreme conditions that can lead to unsafe conditions. Ironheart will provide tips to stay safe when temperatures climb to dangerous levels like hydrating, staying in a cool place and the importance of checking on relatives, neighbors, seniors, and our vulnerable population.

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