Creators Asked Not To Promote Their Marvel Legacy Comics…Yet

Earlier today, Bleeding Cool ran a little gossip about Marvel Comics creators feeling a little out of the loop. As part of the Marvel Legacy rollout over the last few weeks, Marvel has been releasing and promoting comics without creator input.

I've also been made aware that a greater concern is Marvel Comics creators being specifically asked not to promote the announced books they are working on. At least, not yet. The creative teams, many of which will remain familiar ones, will be made later, but Marvel doesn't want to give the full game away yet. Greg Pak's name ended up on the Weapon X cover, but that was it. Maybe this Friday?

This is all a marketing plan, for repeated and drip feed excitement and marketing coverage, dropping bombs of information to lead discussion in the week ahead. But it has also left dozens of creators unable to confirm what they're working on when asked by fans who have read the Marvel Legacy announcements, and it's not helping signal boost the announcements, either.

Frustration all 'round, I am told. And yes, it's adding to DC Comics' appeal, as they have just started their annual recruitment drive.

Maybe then they'll announce the 53rd ongoing monthly title as a Chris Samnee/Mark Waid Captain America? Will Ta-Nehisi Coates to follow join that announcement, or will that, too, have to wait? If that's what it is, of course…

marvel legacy Creators Asked Not To Promote Their Marvel Legacy Comics…Yet

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About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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