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DC and Image Squeeze the Difference But Marvel Maintains October 2018 Marketshare Lead
In August, Marvel Comics had a 40.87% dollar share and a 43.12% unit share of the North American direct market. In September, the dollars were down with a 39.86% dollar share and a 43.24% unit share
And in October? A massive drop by five and a half points to a 34.22% dollar share and a 37.89% unit share. That's huge. But not huge enough to stop them having the lead.
In August, DC Comics had a 27.51% dollar share and a 31.02% unit share of the North American direct market. In September, that built to 29.06% dollar share and a 32.76% unit share.
And in October, that jumped to 30.48% dollar share and a 32.99% unit share. But where did the rest of the 5.5 points go?
Take a look at Image Comics. They have had a softer year since Saga went on hiatus. But a little Millarworld and Walking Dead anniversary action may have helped. In August, they had 8.90% and 9.08%. In September they had 10.13% and 8.74%, And in October, a 12.62% dollar share and a 12.64% unit share, a 2.5 and 4 point bump. IDW and Dynamite also had around a point bump each as well.
Batman #57 topped the chart, followed by the Walking Dead 15th Anniversary Edition – which was interesting and makes me wonder what other markets it may have been sold into. Lots of stores had retailer variant covers – were there some shows involved with this? Worked for Millarworld.
Outside of the top ten, Dark Horse Comics' Stranger Things #2 ranked #63; IDW Publishing's Batman/The Maxx: Arkham Dreams #1 ranked #64; BOOM! Studios' Mighty Morphin Power Rangers #32 ranked #160; and Dynamite Entertainment's KISS: Blood and Stardust #1 ranked #216.
While Sean Murphy's Batman: White Knight was October's best-selling graphic novel, followed by Wonder Woman Earth One Vol 2, it is also worth noting that Image's stats may have been helped by My Heroes Have Always Been Junkies, Isola, The Wicked + The Divine and Gideon Falls all outselling the first volume of the new Avengers series.
TOP COMIC BOOK PUBLISHERS
|
PUBLISHER |
DOLLAR SHARE |
UNIT SHARE |
| MARVEL COMICS |
34.22% |
37.89% |
| DC ENTERTAINMENT |
30.48% |
32.99% |
| IMAGE COMICS |
12.62% |
12.64% |
| IDW PUBLISHING |
4.03% |
3.74% |
| DARK HORSE COMICS |
3.32% |
2.41% |
| DYNAMITE ENTERTAINMENT |
2.37% |
2.06% |
| BOOM! STUDIOS |
1.86% |
1.52% |
| VIZ MEDIA |
1.34% |
0.48% |
| TITAN COMICS |
0.87% |
0.57% |
| RANDOM HOUSE |
0.78% |
0.16% |
| OTHER NON-TOP 10 |
8.11% |
5.55% |
COMPARATIVE SALES STATISTICS
|
|
DOLLARS |
UNITS |
|
OCTOBER 2018 VS. SEPTEMBER 2018 |
||
| COMICS |
11.93% |
11.51% |
| GRAPHIC NOVELS |
3.28% |
-0.76% |
| TOTAL COMICS/GN |
9.32% |
10.49% |
| TOYS |
19.04% |
22.50% |
|
OCTOBER 2018 VS. OCTOBER 2017 |
||
| COMICS |
9.66% |
5.33% |
| GRAPHIC NOVELS |
5.30% |
14.38% |
| TOTAL COMICS/GN |
8.38% |
5.95% |
| TOYS |
21.58% |
47.81% |
|
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017 |
||
| COMICS |
2.13% |
-5.56% |
| GRAPHIC NOVELS |
-3.76% |
-4.45% |
| TOTAL COMICS/GN |
0.38% |
-5.48% |
| TOYS |
-2.16% |
-1.15% |
NEW TITLES SHIPPED
|
PUBLISHER |
COMICS SHIPPED |
GRAPHIC NOVELS SHIPPED |
MAGAZINES SHIPPED |
TOTAL SHIPPED |
| MARVEL COMICS |
95 |
41 |
0 |
136 |
| DC ENTERTAINMENT |
78 |
38 |
1 |
117 |
| IMAGE COMICS |
78 |
24 |
0 |
102 |
| IDW PUBLISHING |
34 |
16 |
0 |
50 |
| DARK HORSE COMICS |
23 |
20 |
0 |
43 |
| BOOM! STUDIOS |
26 |
14 |
0 |
40 |
| DYNAMITE ENTERTAINMENT |
27 |
9 |
0 |
36 |
| VIZ MEDIA |
0 |
26 |
0 |
26 |
| TITAN COMICS |
12 |
12 |
1 |
25 |
| ARCHIE COMICS |
11 |
4 |
0 |
15 |
| OTHER NON-TOP 10 |
142 |
236 |
36 |
414 |
| TOTAL |
526 |
440 |
38 |
1004 |
TOP 10 COMIC BOOKS BY UNITS SHIPPED
|
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
|
1 |
BATMAN #56 |
$3.99 |
AUG180501-M | DC |
|
2 |
THE WALKING DEAD #1 15TH-ANNIVERSARY EDITION |
$2.99 |
JUL188116-M | IMA |
|
3 |
SPIDER-GEDDON #1 |
$3.99 |
AUG180842-M | MAR |
|
4 |
BATMAN #57 |
$3.99 |
AUG180503-M | DC |
|
5 |
SPIDER-GWEN: GHOST-SPIDER #1 |
$3.99 |
AUG180854-M | MAR |
|
6 |
HEROES IN CRISIS #2 |
$3.99 |
AUG180462-M | DC |
|
7 |
VENOM #7 |
$3.99 |
AUG180979-M | MAR |
|
8 |
JUSTICE LEAGUE #10 |
$3.99 |
AUG180480-M | DC |
|
9 |
AMAZING SPIDER-MAN #7 |
$3.99 |
AUG180971-M | MAR |
|
10 |
AMAZING SPIDER-MAN #8 |
$3.99 |
AUG180975-M | MAR |
TOP 10 COMIC BOOKS BY DOLLARS INVOICED
|
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
|
1 |
BATMAN #56 |
$3.99 |
AUG180501-M | DC |
|
2 |
SPIDER-GEDDON #1 |
$3.99 |
AUG180842-M | MAR |
|
3 |
VENOM #7 |
$3.99 |
AUG180979-M | MAR |
|
4 |
BATMAN #57 |
$3.99 |
AUG180503-M | DC |
|
5 |
VENOM ANNUAL #1 |
$4.99 |
AUG180977 | MAR |
|
6 |
SPIDER-GWEN: GHOST-SPIDER #1 |
$3.99 |
AUG180854-M | MAR |
|
7 |
HEROES IN CRISIS #2 |
$3.99 |
AUG180462-M | DC |
|
8 |
AMAZING SPIDER-MAN #7 |
$3.99 |
AUG180971-M | MAR |
|
9 |
AMAZING SPIDER-MAN #8 |
$3.99 |
AUG180975-M | MAR |
|
10 |
JUSTICE LEAGUE #10 |
$3.99 |
AUG180480-M | DC |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED
|
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
|
1 |
BATMAN: WHITE KNIGHT TP |
$19.99 |
JUL180733 | DC |
|
2 |
WONDER WOMAN EARTH ONE VOLUME 2 HC |
$24.99 |
JUL180591 | DC |
|
3 |
MY HEROES HAVE ALWAYS BEEN JUNKIES HC (MR) |
$16.99 |
JUL180133 | IMA |
|
4 |
BATMAN VOLUME 7: THE WEDDING TP |
$16.99 |
JUL180717 | DC |
|
5 |
GIDEON FALLS VOLUME 1: BLACK BARN TP (MR) |
$9.99 |
AUG180153-M | IMA |
|
6 |
ISOLA VOLUME 1 TP |
$9.99 |
JUL180153-M | IMA |
|
7 |
THE WICKED & THE DIVINE VOLUME 7 TP (MR) |
$17.99 |
AUG180194 | IMA |
|
8 |
DEATH OR GLORY VOLUME 1 TP (MR) |
$16.99 |
AUG180126-M | IMA |
|
9 |
AVENGERS BY JASON AARON VOLIME 1: FINAL HOST TP |
$17.99 |
JUL181176-M | MAR |
|
10 |
BATMAN & THE JUSTICE LEAGUE MANGA VOLUME 1 TP |
$12.99 |
JUN180436 | DC |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED
|
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
|
1 |
WONDER WOMAN: EARTH ONE VOLUME 2 HC |
$24.99 |
JUL180591 | DC |
|
2 |
BATMAN: WHITE KNIGHT TP |
$19.99 |
JUL180733 | DC |
|
3 |
MY HEROES HAVE ALWAYS BEEN JUNKIES HC (MR) |
$16.99 |
JUL180133 | IMA |
|
4 |
AMAZING SPIDER-MAN BY MICHELINIE & MCFARLANE OMNIBUS HC |
$100.00 |
APR180851 | MAR |
|
5 |
THE WALKING DEAD COMPENDIUM 15TH ANNV BOX SET |
$200.00 |
APR188923 | IMA |
|
6 |
BATMAN VOLUME 7: THE WEDDING TP |
$16.99 |
JUL180717 | DC |
|
7 |
THE WICKED & THE DIVINE VOLUME 7 TP (MR) |
$17.99 |
AUG180194 | IMA |
|
8 |
X-MEN: GRAND DESIGN: SECOND GENESIS TP |
$29.99 |
JUL181178 | MAR |
|
9 |
TOMB OF DRACULA OMNIBUS VOLUME 1 HC |
$100.00 |
APR180852 | MAR |
|
10 |
MARVELOCITY: THE MARVEL COMIC ART OF ALEX ROSS HC |
$50.00 |
JUL182072 | PAN |
TOP 10 BOOKS BY UNITS SHIPPED
|
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
|
1 |
MEGA MAN: OFFICIAL COMPLETE WORKS TP |
$39.99 |
AUG182411 | UDO |
|
2 |
THE YEAR'S BEST DARK FANTASY & HORROR 2018 |
$19.95 |
FEB188260 | PRI |
|
3 |
SUPER MARIO ENCYCLOPEDIA HC |
$39.99 |
JUN180310 | DAR |
|
4 |
DARK SOULS II: DESIGN WORKS HC |
$49.99 |
AUG151751 | UDO |
|
5 |
OKAMI: OFFICIAL COMPLETE WORKS SC |
$39.99 |
MAY073783 | UDO |
|
6 |
BILL SIENKIEWICZ: MUTANTS & MOON KNIGHTS ARTIFACT EDITION HC |
$90.00 |
APR180447 | IDW |
|
7 |
BATMAN: THE KILLING JOKE NOVEL HC |
$24.95 |
JUL182219 | TTN |
|
8 |
LULU IS A RHINOCEROS |
$16.99 |
FEB188267 | WIC |
|
9 |
ART OF TROMA HC (MR) |
$34.99 |
JUL181247 | DE |
|
10 |
THE SHADOW DOUBLE NOVEL VOLUME 135 |
$14.95 |
AUG182175 | SAN |
TOP 10 TOYS BY DOLLARS INVOICED
|
RANK |
DESCRIPTION |
ITEM CODE |
VENDOR |
|
1 |
OVERWATCH: MERCY 12-INCH STATUE | MAR188055 | BLI |
|
2 |
MARVEL GALLERY: AVENGERS INFINITY WAR: THOR PVC FIGURE | APR182164 | DST |
|
3 |
POP! MARVEL: GUARDIANS OF THE GALAXY: COMIC ROCKET RACCOON CLASSIC VINYL FIGURE | APR188340 | FUN |
|
4 |
DC GALLERY: THE BATMAN WHO LAUGHS PVC FIGURE | MAY182303 | DST |
|
5 |
POP! MARVEL: GUARDIANS OF THE GALAXY: STAR-LORD CLASSIC HALLOWEEN COMIC FEST 2018 VINYL FIGURE | APR188339 | FUN |
|
6 |
DC DESIGNER SERIRES: TRINITY BY JASON FABOK STATUE | MAR180386 | DC |
|
7 |
MARVEL GALLERY: AVENGERS INFINITY WAR: BLACK WIDOW PVC FIGURE | APR182160 | DST |
|
8 |
MARVEL GALLERY: WOLVERINE COMIC PVC FIGURE | APR182171 | DST |
|
9 |
THE IRON GIANT DIECAST 1/12 SCALE ACTION FIGURE | JAN188313 | 100 |
|
10 |
VENOM LEGENDS 6-INCH ACTION FIGURES | JUL178802 | HAS |
TOP 10 GAMES BY DOLLARS INVOICED
|
RANK |
DESCRIPTION |
ITEM CODE |
VENDOR |
|
1 |
STARFINDER RPG: ALIEN ARCHIVE 2 HC | AUG183177 | PAI |
|
2 |
CREATURE CODEX HC | JUL183073 | PAI |
|
3 |
MARVEL HEROCLIX: SECRET WARS BOOSTER BRICK | JUN182958 | NEC |
|
4 |
PATHFINDER RPG ADVANCED RACE GUIDE POCKET EDITION | AUG183170 | PAI |
|
5 |
BATMAN THE ANIMATED SERIES: GOTHAM UNDER SIEGE GAME | JUN180756 | IDW |
|
6 |
PATHFINDER RPG: NPC CODEX POCKET EDITION | AUG183171 | PAI |
|
7 |
STARFINDER RPG: CORE RULEBOOK HC | JUN173371 | PAI |
|
8 |
PATHFINDER CAMPAIGN SETTING: SANDPOINT: LIGHT OF THE LOST COAST | AUG183172 | PAI |
|
9 |
STARFINDER ADVENTURE PATH: AGAINST THE AEON THRONE PART 3 | AUG183178 | PAI |
|
10 |
PATHFINDER FLIP-MAT: BASIC TERRAIN MULTI-PACK | JUN132387 | PAI |
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