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An Inflammatory Article About Marvel's Promotional Hydra Shirts For Comic Store Employees

A few days ago I ran a story that Marvel were offering Hydra shirts to comic book stores, for their staffers to wear, to promote the Secret Empire series. For some, this is a rather controversial promotional measure.

Some people thought I was lying and went and asked Marvel execs directly.

Again? I thought I'd ask get some clarity…

Ooh! Well isn't that a pip. So I pulled out the original report that was forwarded to me by retailers that formed the original report and e-mailed it across. And went with a high tone…

Ah well, if Tom wouldn't explain himself any further, while making vague but non-specific accusations of hypocrisy, time to take it to you, the public. Then you can do the same.

Is that okay Tom?

Fair enough, Here is the text missive sent to me by a number of retailers, with the response mechanism removed.

imageMarvel's Hydra Takeover Begins with Your Staff!

Marvel now offers retailers the chance to be a part of the Hydra
Nation with exclusive retailer Hydra Staff T-shirts as the villainous
grasp of Hydra reaches into the real world.

Part of Marvel's massive Secret Empire marketing campaign, the heroes
of the Marvel Universe are up against their greatest threat, on and
off the page, and it's all part of a monstrous Hydra Takeover. During
the events of Secret Empire, Marvel will convert popular comic &
entertainment news sites, Marvel apps & Marvel unlimited and even
brick-&-mortar comic locations into Hydra-ized versions of themselves.

Retailers have already begun incorporating Marvel's Secret Empire logo
into their own store logo, which will change & morph as the series
progresses. Now, Marvel would like to invite retailers to further
immerse themselves within the pages of Secret Empire with exclusively
designed Hydra Staff T-shirts only available to retailers.

Please Note:

Only Large and XL sizes are available.

Is that okay now?


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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