Over the last few days, major comic book artists J Scott Campbell, Frank Cho, Dan Panosian, Joe Bennett, Cully Hamner and Mark Brooks have been teasing something. With what purports to a nineteen fifties-style magazine advertisement for a cola called Fizz One. with the same ads repeated again and again, seemingly without rhyme nor reason. Except they are not ads for such a cola, they are doctored classic Pepsi ads. Fizz One is entirely fictitious. Here are some of the posts on Facebook that were made public, others have been just to the creator's followers.
From public posts, J Scott Campbell says "it would appear that something is on the horizon" with Cully Hamner replying "why do we all keep picking the same illustration? Hmm. It means something." Dan Panosian's queries about what was going on were met by Mark Brooks saying "We like cola. What are you, a commie?". Frank Cho went with "I've heard of Moxie Cola. But I've never heard of Fizz One. Side note: It's funny how much cocaine they used to put into Coca-Cola soda back in the day." Joe Phillips reminisced "Love Fizz One. Takes me back" but as to when that may be, Joe did not clarify. After all these ran a few days ago with no explanation, some followed with an ad for another fictitious cola drink from a similar time, Popso, using a stock illustration and another mocked up logo.
The only common aspect is that they are all promising something is coming our way soon as a result. With some of the biggest and most in-demand comic book artists alive. The kind of people who live in Los Angeles but who would fill the halls at Lake Como Comic Con, seem to have something big planned for all of us stuck at home in lockdown. And it appears to be in some way shape or form linked to fictitious cola brands from seventy years ago. If anyone has a clue over what this may signify, I'd love to hear it. Also if anyone can conjure up Fizz One or Popso, I'd happily take a taste as well.