Marvel Maintains Their Lead Over DC Comics in January 2019 Marketshare

Marvel Comics was January's top publisher, leading in both the dollar share (39.24%) and unit share (41.29%) categories. DC was second, with a dollar share of 29.70% and unit share of 33.39%.

This is close to where we were in the past two months, after November saw Marvel recover with a 40.80% dollar share and a 43.75% unit share and for December, Marvel dropped back two points on the dollars but gained on the copies sold, with a 38.57% dollar share and a 44.09% unit share. January tightens the gap between the two measures for Marvel.

In November, DC Comics slipped under the psychologically important 30% mark, with 26.74% dollar share and a 29.51% unit share, but for December, put their heads back over that mark, with DC Entertainment was second, with a five-point jump on money earned 31.51% dollar share and point-and-a-quarter on copies sold, a 30.75% unit share. In January, DC Comics wideend the gap, selling more comics in terms of marketshare but making less.

Of course, this is acheived with Marvel Comics publishing more titles than DC Comics. We will run a Marketshare-Per-Capita later to see what that reveals.

Image Comics was third, with a 7.56% dollar share and a 7.77% unit share, dropping again in a marekt where they used to comfortably take ten percent. Dark Horse Comics was fourth with a 3.95% dollar share and a 2.97% unit share, followed by IDW Publishing with a 3.75% dollar share and a 3.32% unit share, then BOOM! Studios with a 2.32% dollar share and a 2.23% unit share, and Dynamite Entertainment with a 2.13% dollar share and a 1.83% unit share.

Amazing Spider-Man is now outselling Batman in January. Could the Knightmares storyline not be as well received? Still all in the top ten of course, and ahead of Heroes In Crisis. But The Batman Who Laughs #2 beats all for sales, though Captain Marvel #1 beats it for dollars raised – despite being the same price point. We'll look into just how that happened later today. The collected edition of Scott Snyder and Greg Capullo's Dark Nights: Metal from DC topped the graphic novel chart in January, a double win for Scott Snyder and a boost in the demand for a Metal 2.

Among the premier publishers, Robert Kirkman's The Walking Dead #187 was Image Comics' top book at #30; BOOM! Studios' Buffy the Vampire Slayer #1, a present day reimagining of Joss Whedon's cult television series, was their best-selling book for January at #70; Dark Horse Comics' Stranger Things #4, based on the Netflix television series, ranked #85; Rick and Morty vs. Dungeons & Dragons #4, the final issue of IDW Publishing's crossover event, ranked #98; and Dynamite Entertainment's Elvira: The Shape of Elvira #1 ranked #174.

 

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

39.24%

41.29%

DC

29.70%

33.39%

IMAGE COMICS

7.56%

7.77%

DARK HORSE COMICS

3.95%

2.97%

IDW PUBLISHING

3.65%

3.32%

BOOM! STUDIOS

2.32%

2.23%

DYNAMITE ENTERTAINMENT

2.13%

1.83%

VIZ MEDIA

1.55%

0.61%

TITAN COMICS

0.80%

0.60%

ARCHIE COMICS

0.78%

0.77%

OTHER NON-TOP 10

8.31%

5.20%

 

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

JANUARY 2019 VS. DECEMBER 2018

COMICS

11.93%

13.49%

GRAPHIC NOVELS

42.79%

40.93%

TOTAL COMICS/GN

19.47%

15.18%

TOYS

154.01%

234.27%

JANUARY 2019 VS. JANUARY 2018

COMICS

15.32%

5.03%

GRAPHIC NOVELS

11.98%

2.36%

TOTAL COMICS/GN

14.33%

4.82%

TOYS

34.53%

57.58%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

102

40

0

142

DC

87

31

0

118

IMAGE COMICS

57

10

0

67

IDW PUBLISHING

39

17

0

56

DARK HORSE COMICS

27

19

0

46

BOOM! STUDIOS

25

11

0

36

DYNAMITE ENTERTAINMENT

19

6

0

25

VIZ MEDIA

0

25

0

25

TITAN COMICS

10

9

0

19

ARCHIE COMICS

13

5

0

18

OTHER NON-TOP 10

136

186

37

359

TOTAL

515

359

37

911

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE BATMAN WHO LAUGHS #2

$4.99

NOV180414-MDC

2

CAPTAIN MARVEL #1

$4.99

NOV180783-MMAR

3

GUARDIANS OF THE GALAXY #1

$4.99

NOV180771-MMAR

4

CONAN THE BARBARIAN #1

$4.99

NOV180740-MMAR

5

AMAZING SPIDER-MAN #14

$3.99

NOV180903-MMAR

6

BATMAN #62

$3.99

NOV180402-MDC

7

BATMAN #63

$3.99

NOV180404-MDC

8

HEROES IN CRISIS #4

$3.99

NOV180457-MDC

9

HEROES IN CRISIS #5

$3.99

NOV180459-MDC

10

FRIENDLY NEIGHBORHOOD SPIDER-MAN #1

$4.99

NOV180793-MMAR

 

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

CAPTAIN MARVEL #1

$4.99

NOV180783-MMAR

2

THE BATMAN WHO LAUGHS #2

$4.99

NOV180414-MDC

3

GUARDIANS OF THE GALAXY #1

$4.99

NOV180771-MMAR

4

CONAN THE BARBARIAN #1

$4.99

NOV180740-MMAR

5

AMAZING SPIDER-MAN #14

$3.99

NOV180903-MMAR

6

FRIENDLY NEIGHBORHOOD SPIDER-MAN #1

$4.99

NOV180793-MMAR

7

YOUNG JUSTICE #1

$4.99

NOV180376-MDC

8

BATMAN #62

$3.99

NOV180402-MDC

9

BATMAN #63

$3.99

NOV180404-MDC

10

HEROES IN CRISIS #4

$3.99

NOV180457-MDC

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DARK NIGHTS: METAL TP

$19.99

OCT180569DC

2

THE INFINITY GAUNTLET TP

$24.99

JUL110745MAR

3

THE LIFE OF CAPTAIN MARVEL TP

$15.99

OCT181018-MMAR

4

STAR WARS: DARTH VADER: DARK LORD OF THE SITH VOLUME 4: FORTRESS VADER TP

$19.99

OCT181014MAR

5

COSMIC GHOST RIDER: BABY THANOS MUST DIE TP

$15.99

NOV181028MAR

6

BLACK HAMMER VOL. 3: AGE OF DOOM PART I TP

$19.99

SEP180278DAR

7

FARMHAND VOLUME 1 TP (MR)

$12.99

OCT180065IMA

8

DARK DAYS: THE ROAD TO METAL TP

$19.99

OCT180568DC

9

BATMAN: WHITE KNIGHT TP

$19.99

JUL180733DC

10

SPIDER-GEDDON: EDGE OF SPIDER-GEDDON TP

$15.99

OCT181015MAR

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

CONAN THE BARBARIAN OMNIBUS VOLUME 1 HC

$125.00

JUL181158-MMAR

2

THE INFINITY GAUNTLET TP

$24.99

JUL110745MAR

3

DARK NIGHTS: METAL TP

$19.99

OCT180569DC

4

MARVEL MASTERWORKS: UNCANNY X-MEN VOL. 11 HC

$100.00

JUL181165-MMAR

5

HOUSE OF MYSTERY: THE BRONZE AGE OMNIBUS VOL. 1 HC

$99.99

JUN180578DC

6

INFINITY TP

$49.99

JUN140730MAR

7

MARVEL MASTERWORKS: MARVEL TEAM-UP VOL. 4 HC

$75.00

JUL181163-MMAR

8

STAR WARS: DARTH VADER: DARK LORD OF THE SITH VOLUME 4: FORTRESS VADER TP

$19.99

OCT181014MAR

9

BLACK HAMMER VOL. 3: AGE OF DOOM PART I TP

$19.99

SEP180278DAR

10

SPIDER-MAN: BEN REILLY OMNIBUS VOLUME 1 HC

$125.00

JUL181167MAR

 

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

LULU IS A RHINOCEROS

$16.99

FEB188267WIC

2

BLOODBORNE OFFICIAL ARTWORKS SC

$44.99

MAR172148UDO

3

CAPTAIN MARVEL LITTLE GOLDEN BOOK

$4.99

NOV181804RAN

4

A FRIEND LIKE PIKACHU: POKEMON LITTLE GOLDEN BOOK

$4.99

NOV181802RAN

5

OVERSTREET COMIC BOOK PRICE GUIDE VOL. 48 SC

$29.95

APR181580-MGEM

6

FAST ENOUGH: BESSIE STRINGFIELD'S FIRST RIDE HC

$17.99

NOV181857LIO

7

OVERLORD LIGHT NOVEL VOLUME 9 HC

$20.00

NOV182175HAC

8

STAR TREK: I AM MR SPOCK LITTLE GOLDEN BOOK

$4.99

NOV181801RAN

9

STAR TREK: I AM CAPTAIN KIRK LITTLE GOLDEN BOOK

$4.99

NOV181800RAN

10

DC SUPER VILLAINS ORIGINS: THE JOKER TP

$4.95

DEC182051CAP

 

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

POP! POWER RANGERS: LORD DRAKKON VINYL FIGUREJUN188596FUN

2

OVERWATCH: MEI FLOATING SNOWBALL REPLICAJUL189227BLI

3

OVERWATCH: GENJI SWORD REPLICAJUL189228BLI

4

INFINITY WAR: THANOS ARTFX+ STATUEMAR188569KOT

5

POP! DC HEROES: THE BATMAN WHO LAUGHS VINYL FIGUREJUN188595FUN

6

MARVEL SELECT: AVENGERS INFINITY WAR: IRON-SPIDER FIGUREJAN188710DST

7

ONE-12 COLLECTIVE: MARVEL: THOR RAGNAROK: GLADIATOR HULKOCT178172MEZ

8

AQUAMAN MOVIE GALLERY: AQUAMAN PVC FIGUREAUG182575DST

9

PERSONA 5: JOKER FIGMAJUN178415GOO

10

HARLEY QUINN: PINK WHITE BLACK VALENTINE BY LAU VARIANT STATUEJUL180806DC

 

 

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

CRITICAL ROLE: TAL'DOREI CAMPAIGN SETTING HCJUN173357GRE

2

STARFINDER RPG: CORE RULEBOOK HCJUN173371PAI

3

PATHFINDER RPG: ULTIMATE CAMPAIGN POCKET EDITIONNOV182880PAI

4

PATHFINDER RPG: ULTIMATE INTRIGUE POCKET EDITIONNOV182881PAI

5

PATHFINDER RPG CORE RULEBOOKJUN091729PAI

6

GLOOMHAVEN 2017 EDITIONMAR188530ALL

7

STARFINDER RPG: ARMORY HCMAY182931PAI

8

STARFINDER RPG: ALIEN ARCHIVE 2 HCAUG183177PAI

9

MY HERO ACADEMIA CARD GAMEJUL183082SHI

10

RED SONJA TAROT CARD SETJUN181151DYN

About Rich Johnston

Head writer and founder of Bleeding Cool. The longest-serving digital news reporter in the world. Living in London, father of two. Political cartoonist.

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