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DC Comics Recovers Marketshare With Rebirth, Marvel Still Owns June 2016 Marketshare, But Sales Slide Reverses
Last month saw DC Comics still in the marketshare doldrums where they have been for many months. In June, with Rebirth breaking out in all their titles, they were so-so close for getting back that psychologically important 30% marketshare that had been denied them for so long.
And placing seven titles in the top ten almost saw them do it for both dollars raised and individual amounts sold. 29.93% and 31.69% respectively, up from May's 26.45% and 26.34%. In both fields that is a significant jump, especially as this is the month that Marvel launched its first two issues of Civil War II, the first issue of which easily grabbed the top spot.
Marvel also managed to put on a little marketshare as a result, with Marvel dollar share lifting from 39.64% to 40.08% dollar share and a 44.17% sales share up to 44.8%.
Which means everyone else gets squeezed. Image Comics shrinks to a 7.88% dollar share and a 7.64% unit share and most everyone else follows suit.
The Walking Dead #155 is apparently at #31. Teenage Mutant Ninja Turtles: Bebop & Rocksteady Destroy Everything #1, was IDW's top book at #119. Hellboy in Hell #10 from Dark Horse is at #140
What may be more newsworthy is what seems to have been a rising ship of sales for everyone. Afte a year where month after month has seen a worse performance of the comics direct market, June 206 seems to have reversed that. It is a five week month compared to June 2015's four week month. But sales across the board are up from May, 31.77% in dollars, 38.59% in comics sold. Both the increase – and the disparity of those differing statistics may be proof that DC Rebirth's $2.99 price point is making a difference. More comics sold, slightly less money raised but still, more, overall. Although Civil War's $4.99 price point might have countered that.
Year on year it it still down so far, around 7% but that's much lower than it has been. And the second quarter compared to first quarter of the year, new for Diamond stats, is 17% up.
May was the best news for a comic book retailer all year. Will June match it?
TOP COMIC BOOK PUBLISHERS
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NEW TITLES SHIPPED
| PUBLISHER | COMICS SHIPPED | GRAPHIC NOVELS SHIPPED | MAGAZINES SHIPPED | TOTAL SHIPPED |
| MARVEL COMICS | 112 | 42 | 0 | 154 |
| DC ENTERTAINMENT | 69 | 30 | 1 | 100 |
| IDW PUBLISHING | 56 | 27 | 0 | 83 |
| IMAGE COMICS | 57 | 16 | 1 | 74 |
| DARK HORSE COMICS | 23 | 25 | 0 | 48 |
| BOOM ENTERTAINMENT | 24 | 9 | 0 | 33 |
| TITAN COMICS | 23 | 6 | 3 | 32 |
| DYNAMITE ENTERTAINMENT | 22 | 4 | 0 | 26 |
| VIZ MEDIA | 0 | 23 | 0 | 23 |
| VALIANT ENTERTAINMENT LLC | 9 | 3 | 0 | 12 |
| OTHER NON-TOP 10 | 141 | 149 | 29 | 319 |
COMPARATIVE SALES STATISTICS
| DOLLARS | UNITS | |
| JUNE 2016 VS. MAY 2016 | ||
| COMICS | 34.90% | 37.59% |
| GRAPHIC NOVELS | 25.16% | 49.68% |
| TOTAL COMICS/GN | 31.77% | 38.59% |
| JUNE 2016 VS. JUNE 2015 | ||
| COMICS | 23.06% | 19.75% |
| GRAPHIC NOVELS | 14.37% | 17.55% |
| TOTAL COMICS/GN | 20.26% | 19.55% |
| YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015 | ||
| COMICS | -3.84% | -8.38% |
| GRAPHIC NOVELS | 6.58% | 6.30% |
| TOTAL COMICS/GN | -0.73% | -7.26% |
| SECOND QUARTER 2016 VS. FIRST QUARTER 2016 | ||
| COMICS | 18.04% | 18.05% |
| GRAPHIC NOVELS | 12.48% | 17.06% |
| TOTAL COMICS/GN | 16.22% | 17.96% |
| SECOND QUARTER 2016 VS. SECOND QUARTER 2015 | ||
| COMICS | -4.21% | -7.71% |
| GRAPHIC NOVELS | 1.69% | 0.80% |
| TOTAL COMICS/GN | -2.42% | -7.02% |
TOP 10 COMIC BOOKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | CIVIL WAR II #1 | $5.99 | MAR | |
| 2 | BATMAN #1 [*] | $2.99 | DC | |
| 3 | BATMAN REBIRTH #1 [*] | $2.99 | DC | |
| 4 | STAR WARS: HAN SOLO #1 | $3.99 | MAR | |
| 5 | CIVIL WAR II #2 | $4.99 | MAR | |
| 6 | DARK KNIGHT III: the MASTER RACE #5 | $5.99 | DC | |
| 7 | DARK KNIGHT RETURNS: THE LAST CRUSADE #1 | $6.99 | DC | |
| 8 | SUPERMAN REBIRTH #1 [*] | $2.99 | DC | |
| 9 | WONDER WOMAN #1 [*] | $2.99 | DC | |
| 10 | SUPERMAN #1 [*] | $2.99 | DC |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | SAGA VOLUME 6 TP (MR) | $14.99 | IMA | |
| 2 | DARK NIGHT: A TRUE BATMAN STORY HC (MR) | $22.99 | DC | |
| 3 | SEX CRIMINALS VOL. 3: THREE THE HARD WAY TP (MR) | $14.99 | IMA | |
| 4 | DC SUPER HERO GIRLS VOL. 1: FINALS CRISIS TP | $9.99 | DC | |
| 5 | COLOR YOUR OWN YOUNG MARVEL BY SKOTTIE YOUNG TP | $9.99 | MAR | |
| 6 | BATMAN: THE KILLING JOKE SPECIAL EDITION HC | $17.99 | DC | |
| 7 | PREACHER BOOK 1 TP (MR) | $19.99 | DC | |
| 8 | OUTCAST BY KIRKMAN & AZACETA VOL. 3: LITTLE LIGHT (MR) | $14.99 | IMA | |
| 9 | HARLEY QUINN VOL. 3: KISS KISS BANG STAB TP | $16.99 | DC | |
| 10 | NEIL GAIMAN'S HOW TO TALK TO GIRLS AT PARTIES HC | $17.99 | DAR |
TOP 10 BOOKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | DANGER GIRL: PERMISSION TO THRILL COLORING BOOK TP | $9.99 | IDW | |
| 2 | HARLEY QUINN: WILD CARD SC | $5.99 | SCH | |
| 3 | ART OF PAINTED COMICS HC | $49.99 | DYN | |
| 4 | THE SHADOW DOUBLE NOVEL VOLUME 107 SC | $14.95 | SAN | |
| 5 | DC SUPER HEROES: NEED FRIENDS TOO BOARD BOOK | $9.99 | POC | |
| 6 | GHOSTBUSTERS: PROTON PACK AND WAND | $12.95 | RUN | |
| 7 | DC SUPER FRIENDS: HOW TO BE A HERO HANDBOOK HC | $9.99 | RAN | |
| 8 | ART OF DOUG SNEYD TP | $19.99 | DAR | |
| 9 | TOBIN'S SPIRIT GUIDE OFFICIAL GHOSTBUSTERS EDITION HC | $19.99 | PUB | |
| 10 | S IS FOR SUPER HERO BOARD BOOK | $12.99 | HAC |
TOP 10 TOYS
| RANK | DESCRIPTION | VENDOR | |
| 1 | MARVEL GALLERY: LADY DEADPOOL PVC FIGURE | DST | |
| 2 | BATMAN V SUPERMAN: ARMORED BATMAN STATUE | DC | |
| 3 | DC ICONS: HARLEY QUINN FIGURE | DC | |
| 4 | BATMAN ANIMATED: MAD LOVE THE JOKER & HARLEY QUINN 2-PACK | DC | |
| 5 | MARVEL: BLACK PANTHER FINE ART STATUE | KOT | |
| 6 | DC ICONS: SUPERMAN ACTION FIGURE | DC | |
| 7 | BATMAN V SUPERMAN: SUPERMAN STATUE | DC | |
| 8 | MARVEL GALLERY: LADY THOR PVC FIGURE | DST | |
| 9 | DC ICONS: AQUAMAN ACTION FIGURE | DC | |
| 10 | FINAL FANTASY ADVENT CHILDREN PLAY ARTS KAI: CLOUD STRIFE FIGURE | SQU |
TOP 10 GAMES
| RANK | DESCRIPTION | VENDOR | |
| 1 | BACK TO THE FUTURE: ADVENTURES THROUGH TIME BOARD GAME | IDW | |
| 2 | THE X-FILES: THE BOARD GAME | IDW | |
| 3 | STAR TREK FRONTIERS BOARD GAME | NEC | |
| 4 | BACK TO THE FUTURE MONOPOLY | DST | |
| 5 | WIZKIDS HEROCLIX: 2016 GAMING CONVENTION PREMIUM MAP | NEC | |
| 6 | WIZKIDS HEROCLIX: 2016 WIZKIDS OFFICE PREMIUM MAP | NEC | |
| 7 | WIZKIDS HEROCLIX: 2016 CENTER PLAZA PREMIUM MAP | NEC | |
| 8 | WIZKIDS HEROCLIX: 2016 PARKING GARAGE PREMIUM MAP | NEC | |
| 9 | MAGIC THE GATHERING TCG: SHADOWS OVER INNISTRAD BOOSTERS | WIZ | |
| 10 | FINDING DORY: DON'T WAKE GAME | BAN |
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Dollar Market Share – June 2016 |
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Unit Market Share – June 2016 |
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