Elementals Trademarks Go To War

Andrew Rev, the man who bought publisher Comico and Elementals in the nineties, looks to be starting up a new publisher, Terrific Production LLC, from where we believe he will be publishing new Youngblood comic books, without Rob Liefeld, as the new owner of the property.

With Rob Liefeld claiming the rights to Brigade, Bloodstrike, Berzerkers, Bloodwulf, Re:GEX, Kaboom, Avengylene, and with Scott Rosenberg having the likes of Supreme… yes, it all got rather complicated, I hope to have some clarity on that soon. And while Andrew Rev has told Bleeding Cool that he has no plans for a Youngblood Vs Elementals comic books – we also hope to speak with him at length at a later date – it does seem quite possible that Terrific Production LLC will be a home for new Elementals comics books – without Bill Willingham of course.

Unless of course Dynamite Entertainment gets what it wants.

A few years ago, I was asked by Dynamite's owner Nick Barrucci if I had a contact for Andrew Rev. I did not. But I have been looking into trademark registration for the property.

A trademark for THE ELEMENTALS was filed for in 2005 for 'Printed matter, namely, comic books; graphic novels; books featuring stories in illustrated form; books relating to comic book characters; periodicals, namely, magazines featuring illustrated stories for children and adults; posters; art prints; lithographic prints; seriographic prints; limited edition prints; collector's cards featuring comic book characters; trading cards' by IP lawyer Michael L. Lovitz in behalf of Comico, and registered in 2010. It was cancelled in March 2017, but its last listed owner was Dynamite Characters, LLC.

In April 2017, Lovitz applied for a new trademark for THE ELEMENTALS for 'Comic books; Comics; Graphic novels; Posters; Printed stories in illustrated form; Prints; Art prints; Graphic art prints; Lithographic prints; Printed stories in illustrated form'

In October 2017, Comico Entertainment filed for a trademark for ELEMENTALS for 'Art prints; Comic magazines; Comic strips; Comic books; Comics; Decals; Drawings; Giclee prints; Graphic novels; Graphic prints; Graphic prints and representations; Illustrations; Lithographic prints; Lithographs; Paintings; Posters; Stickers; Collectible trading cards; Graphic art print' claiming a first use in 1984.' Family member Steven Rev is the legal correspondent for the claim.

Dynamite Entertainment has now launched opposition to Comico's trademark claim, and Comico has launched opposition to Dynamite's claim. They have been continually extending the time period to try and hash it all out, and the US trademark agency has suspended the claim until  -or if – they work it all out.

Could We Have a War Of Elementals Trademarks

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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