Superior Spider-Man has told the tale of a bad man pretending to be a good man and actually trying to live up to his new image for real.
These big bold brush strike morality tales, with changes at the heart of their characters, are infectious.
And in Forever Evil, we've had Lex Luthor saving the day against the Crime Syndicate of America – even with the possibility that there's another Lex under the hood.
But is that it? Could Geoff Johns be joining in with the bad guy/good guy game?
Could we actually see Lex Luthor taking on a Justice League book? As in… leading it? And just how would everyone react?
Apart from buying a fair few copies obviously.