Posted in: Comics, Recent Updates | Tagged: Comics, marvel, MVL

Marvel Launch Another Specific Retailer Cover Variant For Avengers: The X-Sanction

Published Fri, 30 Sep 2011 12:00:02 -0500

Last updated Sun, 02 Oct 2011 08:47:25 -0500

While IDW and Avatar run interesting retailer cover variants, from Godzilla squashing your store, to a retailer appearing as a Ghostbuster or entirely original pieces of War Goddess art specific to one store, Marvel appear to have taken a step back.

Their customer variant saw a number of comic readers pony up for two thousand copies of Amazing Spider-Man with a cover featuring a drawn version of them swinging across New York as Spider-Man, which fitted in perfectly with the themes of Spider-Island.

This time it's a bit of a reverse step to the earlier Amazing Spider-Man variant cover.

Either way, Avengers The X-Sanction #1, featuring the return of Cable on a mission to wipe the Avengers from history (and not just by scheduling a Twilight Vs Harry Potter movie against it in Summery 2012) will allow retailers to get a photo of their store on the cover.

To participate, retailers have to match their orders of ordinary issues to those they ordered of Fear Itself #7, and then order 500 of more of their very own variant edition.

Retailers will be able to choose from two cover to put their shop photo on, Bryan Hitch and Carlo Pagulayan. The covers will be revealed at a later date, before final orders are due, but the comic is probably less iconic than the Spider-Man photo issue. You can make the argument that a Spider-Man comic with the shop on it is a mainstream impulse buy. Cable doesn't quite do that.

Meanwhile, here's a look at one of those Ghostbusters IDW retailer covers…