Posted in: Atari, Fashion, Pop Culture, Technology | Tagged: missile command, Nubeo, wristwatch

Nubeo Releases New Limited-Edition Missile Command Wristwatch

Nubeo has teamed up with Atari once again to make a new wristwatch design, this time based on the classic video game Missile Command

Published Sun, 07 Jun 2026 12:02:11 -0500

by Gavin Sheehan

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Article Summary

Nubeo and Atari unveil a limited-edition Missile Command wristwatch, turning the classic arcade game into a wearable collectible.
The Ventana Automatic uses moving discs, layered graphics, and colorful hands to echo Missile Command action on the dial.
Swiss Super-LumiNova keeps the Missile Command watch glowing at night, while the caseback shows off its automatic movement.
Limited to 100 pieces per variant in four wristband colors, the new Missile Command watch is priced at $500 each.

Watch manufacturer Nubeo has partnered with Atari for a limited-edition wristwatch design, as they have created one based on the classic game Missile Command. As you can see from the image here, the watch has been given all of the highlights of the game you could expect, as they have encapsulated several graphics onto the face as if the game were on your wrist. The different graphics move around on their own plastic discs inside to help tell the time, which is a fun design that makes it feel like the game is playing out while also telling you the hour. What's more, it glows in the dark for a neon feeling when you need to know the time after sunset. We have a few more details from the company below as they are selling only 100 of these in four different wristband colors for $500 a piece.

Nubeo Releases New Limited-Edition Missile Command Wristwatch — Credit: Nubeo

Take Missile Command Memories Everywhere With a New Limited-Edition Wristwatch

Prepare for impact. Nubeo and Atari once again bring the legendary Missile Command arcade experience to life through a bold mechanical timepiece. Inspired by the original battlefield interface of the classic arcade game, the Ventana Automatic transforms nostalgia into motion, combining retro gaming culture with modern automatic watchmaking. Limited to just 100 pieces per variant, this is a collector's tribute to one of the most unforgettable gaming moments in history.

: Credit: Nubeo

: Credit: Nubeo

: Credit: Nubeo

The dial recreates the iconic battlefield from the Missile Command game, where cities once stood under constant threat from incoming attacks. Its layered structure and vibrant color accents capture the energy of the arcade screen, while multicolored hands sweep across the dial like defensive missiles in motion. Swiss Super-LumiNova illumination ensures the action continues even in low-light conditions, echoing the glow of arcade machines in dark gaming halls. On the reverse side, the exhibition caseback reveals the Japanese automatic movement that powers the watch, allowing wearers to admire the mechanical engine behind the mission.