preorders

This April, Valiant will release the first issue of Punk Mambo, the 5-issue limited series that will make you want to say "oi! oi! oi!" And they're kicking things off in the punkest way possible: with a pre-order bundle! That's right, nothing that says "punk rock" like a pre-ordering your comics five months in advance […]

Archie has released a preview of Archie 1941 #2 ahead of final order cutoff, and as is tradition, the publisher created a short comic strip to teach readers how to preorder the comic, because as we all know, if you don't preorder comics, you're personally killing the comic book industry. But in their zeal to […]

Fear not, true believers! Greg Pak is here to save comics! The superstar writer took to Twitter today after coming to a shocking revelation: the way the comic book preorder system works is stupid (our words, not his — but it's the basic gist). Pak started with a plea to Diamond and comic book publishers […]

The comic book direct market is a deeply flawed system that pushes all the risk from publishers like Marvel onto independent retailers, who must pay up front for the comics they hope to sell, usually without the ability to return unsold copies if the book flops. It allows publishers to tout increased sales and profits without […]