[ Editor's note: This Ready Player One activation walkthrough is brought to us by Bleeding Cool correspondent Brandon Wainerdi from SXSW.]
Capitalizing on the hype machine that surrounded Sunday's premiere of Steven Spielberg's latest film, Ready Player One also rented out an enormous building in the heart of South by Southwest (SXSW) to build even further excitement.
Fans were literally[...]
![[#SXSW] Walking Through the Ready Player One Activation](https://mlpnk72yciwc.i.optimole.com/cqhiHLc.IIZS~2ef73/w:350/h:350/q:75/rt:fill/g:ce/https://bleedingcool.com/wp-content/uploads/2018/03/IMG_2080-350x350.jpg)