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Posted in: Comics, Editor's Picks Comic News | Tagged: Comics, entertainment
DC Comics Even Further Ahead Of Marvel On Average-Per-Title Marketshare For August 2016
This was the Diamond reported marketshare for the North American comic store direct market, based on orders received during August 2016.
TOP COMIC BOOK PUBLISHERS
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And this was the number of comics published per publisher.
NEW TITLES SHIPPED
| PUBLISHER | COMICS SHIPPED | GRAPHIC NOVELS SHIPPED | MAGAZINES SHIPPED | TOTAL SHIPPED |
| MARVEL COMICS | 93 | 35 | 0 | 128 |
| DC ENTERTAINMENT | 75 | 33 | 1 | 109 |
| IDW PUBLISHING | 53 | 31 | 0 | 84 |
| IMAGE COMICS | 52 | 11 | 1 | 64 |
| DARK HORSE COMICS | 26 | 16 | 0 | 42 |
| TITAN COMICS | 20 | 10 | 2 | 32 |
| BOOM! STUDIOS | 22 | 8 | 0 | 30 |
| DYNAMITE ENTERTAINMENT | 22 | 6 | 0 | 28 |
| VIZ MEDIA | 0 | 24 | 0 | 24 |
| ONI PRESS | 10 | 2 | 0 | 12 |
| OTHER NON-TOP 10 | 144 | 117 | 24 | 285 |
Now we do the thing that David Gabriel hates the most. We divide the marketshare by the number of titles published, to work out their average marketshare per title. Then multiplied by a hundred for comparison sake. And a lot changes. First, retail marketshare, the amount of dollars brought in, divided by titles published.
| PUBLISHER | COMICS | TOTAL |
| DC COMICS | 422 | 360 |
| MARVEL | 331 | 240 |
| IMAGE | 147 | 120 |
| DARK HORSE | 118 | 73 |
| IDW | 92 | 56 |
| BOOM | 90 | 66 |
| ONI | 83 | 69 |
| DYNAMITE | 71 | 56 |
| TITAN COMICS | 60 | 37 |
DC is even further in front of Marvel. Archie and Valiant would probably have been here but their marketshare is below the charts. We'll get to them later. IDW is now below Dark Horse, Oni is above Titan who, along with Dynamite, are way down.
And Unit marketshare, basically how much marketshare per title based on how many actual copies were sold regardless of price, tells a similar story,though Valiant places higher than Dark Horse, and Archie Comics beats Dynamite.
| PUBLISHER | COMICS | TOTAL |
| DC COMICS | 595 | 409 |
| MARVEL | 345 | 250 |
| IMAGE | 149 | 121 |
| VALIANT | 88 | 80 |
| DARK HORSE | 88 | 54 |
| IDW | 67 | 42 |
| BOOM | 71 | 52 |
| ARCHIE COMICS | 53 | 45 |
| DYNAMITE | 52 | 41 |
Why does this chart matter? It can measure the health of a publisher overall, and how well they sell their comics to the direct market. And for creators, give a better idea of where their comic book might actually sell better…
Septembers number's drop tomorrow. I wouldn't expect the tanker to turn round quite yet.
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