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AfterShock And Lion Forge Join Diamond's Final Order Cut-Off Scheme

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focThe Final Order Cut-Off programme was invented as part of a legal settlement between Marvel Comics and comic book retailers, over Marvel's unwillingness to make comic books returnable if they were late or had significantly changed details about the solicited comic.

It enabled retailers to make changes to their order closer to publication date, increasing or decreasing, with any new information about the comic available to them, including when the comics would actually be published. It enabled them to make a better decision regarding the state of demand at the time.

What was initially seen as a sanction, was then seen as a sales opportunity by Marvel – and other publishers, who willingly signed up to the scheme. It was another window of sales opportunity for publishers, who endeavoured to persuade retailers to increase rather than decrease orders.

And now two more have joined the club, Lion Forge and AfterShock. And announced at ComicsPRO.

Follow more of our ComicsPRO coverage here…

 

 

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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