BMW Opposes Marvel's Trademark of Ghost-Spider

Ghost-Spider is the new name for Spider-Gwen, the parallel dimension version of Gwen Stacy who, in that world, goes by the name of Spider-Woman. Lots of names for one person. The latest may raise the eyebrows of a certain car manufacturer. But why?

BMW Opposes Marvel's Trademark of Ghost-Spider
Ghost-Spider from Marvel Rising
Photo courtesy of Disney

John G. Froemming and Jessica D. Bradley, lawyers at Washington DC legal firm Jonas Day represent Bayerische Motoren Werke Aktiengesellschaft – better known as BMW.

And they have issued a request to the United States Patent and Trademark Office for an extension of time to oppose the trademark.

They are not alone in this, John Zaccaria of New York legal firm Notaro, Michalos & Zaccaria P.C. representing Taylor Made Golf Company has also issued a similar request regarding Marvel's trademark. So what's going on?

Well… it's not obvious regarding the cars –  BMW has the Spyder models.

BMW Opposes Marvel's Trademark of Ghost-Spider

And it owns Rolls-Royce, with the Ghost models.

BMW Opposes Marvel's Trademark of Ghost-Spider

But is that enough to oppose a trademark for Ghost-Spider?

Taylor Made Golf Company's claim may be a bit more obvious. They manufacture the Ghost Spider Putter. Which looks like this,

BMW Opposes Marvel's Trademark of Ghost-SpiderIt's not an objection to the comic book trademark, but rather to the more wider ranging products that Marvel is claiming a trademark for. Maybe Marvel might agree to a change in category or working? Here's what they are currently asking for trademark ownership for Ghost-Spider of… toy vehicles and golf gloves/golfball markers to be removed perhaps?

Action skill games; action figures and accessories therefor; board games; card games; children's multiple activity toys; badminton sets; balloons; basketballs; bath toys; baseball bats; baseballs; beach balls; bean bags; bean bag dolls; bobblehead dolls; bowling balls; bubble making wand and solution sets; chess sets; toy imitation cosmetics; Christmas stockings; Christmas tree ornaments and decorations; collectable toy figures; crib mobiles; crib toys; disc toss toys; dolls; doll clothing; doll accessories; doll playsets; electric action toys; equipment sold as a unit for playing card games; fishing tackle; fishing rods; footballs; golf balls; golf gloves; golf ball markers; hand-held units for playing electronic games for use with or without an external display screen or monitor; hockey pucks; hockey sticks; infant toys; inflatable toys; inflatable pool toys; jigsaw puzzles; jump ropes; kites; magic tricks; marbles; manipulative games; mechanical toys; music box toys; musical toys; parlor games; party favors in the nature of small toys; paper party favors; paper party hats; party games; playing cards; plush toys; puppets; roller skates; rubber balls; skateboards; snow boards; snow globes; soccer balls; spinning tops; squeeze toys; stuffed toys; table tennis balls; table tennis paddles and rackets; table tennis tables; talking toys; target games; teddy bears; tennis balls; tennis rackets; toy action figures and accessories therefor; toy boats; toy bucket and shovel sets in the nature of sand toys; toy building blocks; toy mobiles; toy vehicles; toy scooters; toy cars; toy figures; toy banks; toy vehicles in the nature of toy trucks; toy watches; toy weapons; toy building structures and toy vehicle tracks; video game machines for use with televisions; volley balls; wind-up toys; yo-yos; toy trains and parts and accessories therefor; toy aircraft; fitted plastic films known as skins for covering and protecting electronic game playing apparatus, namely, video game consoles, and hand-held video game units; balls for games; battery operated action toys; bendable toys; construction toys; game tables; inflatable inner tubes for aquatic recreational use; inflatable swimming pools; piñatas; radio controlled toy vehicles; role playing games; snow sleds for recreational use; stacking toys; surf boards; swim fins; toy furniture; toy gliders; toy masks; toy model train sets; water slides




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About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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