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Brian Hibbs Tells The New York Times Why Marvel's Sales Slumped – And Why It's Not To Do with Diversity

So. That thing happened last week. And it still seems to be happening.

And in the New York Times, Brian Hibbs of the Comix Experience stores in San Francisco – and who once successfully launched a class action suit against Marvel Comics over late shipping of comics, told the newspaper that the slump wasn't down to issues regarding the audience, retailers and increased diversity of comic book characters at the publisher but "the frequent restarting of series with new No. 1 issues; fan fatigue over storylines that promise changes but fail to deliver; and the introduction of a deluge of new series. There is also the expense of comic collecting."

Telling the paper that Marvel doesn't have "more than one or two comics selling 60,000 or 70,000 copies" and that this trend has virtually nothing to do with "this diversity canard."

It may be a bigger deal for Marvel that for other papers, as this is their local. They probably aren't too pleased with an article that switches from one problem into another. And I am aware that Marvel Studios has a thing for making Disney HQ aware of negative headlines regarding the comics side.

Still, there are other NYT stories they can counter it with…

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