DC is working with media buyers National CineMedia (NCM) to help promote comics shops in their local cinemas. NCM will help stores tag their details onto a 15 or 30 second DC Universe: Rebirth ad and place it before appropriate movies playing.
Stores can then submit expenses to DC Comics to get reimbursements of up to half their costs.
Could your store's name appear before the upcoming Justice League movie? Or hey, why not Logan?