DC Comics To Pay 50% Of Comic Store Ads Playing In Their Local Cinemas


DC is working with media buyers National CineMedia (NCM) to help promote comics shops in their local cinemas. NCM will help stores tag their details onto a 15 or 30 second DC Universe: Rebirth ad and place it before appropriate movies playing.

Stores can then submit expenses to DC Comics to get reimbursements of up to half their costs.

Could your store's name appear before the upcoming Justice League movie? Or hey, why not Logan?


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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