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DC To Run Ads On The Same Pages As The Comics

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It's something I mostly recall from the seventies, but it happened for a while. Comic companies choosing to run advertising on the same page as they'd run the story. Like this.

Top April 1954bullwhip

It wasn't popular, was seen as a bit crass, even for comic books, and it eventually went away.

Until now.

I understand that DC Comics are planning to run half page double spread ads in their print comics soon. As a result, creators have been told to draft their story breaking in mind that one page will be split into two for the print comic – but also that it will be recombined for the collected edition.

I wonder if geek media buyers Bonfire had a hand in this?

We have all become advert-avoiders to some degree and it's natural for a comic book reader to flip past an ad. But when it is on the same page that you are reading on, this becomes harder so the thought is, the ad will be more effective.

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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