Those of us lucky to go to San Diego Comic Con will hopefully be staying in a hotel close to the show. I'll be in the Hilton Bayfront – the last time I was there my window was part of a big Scott Pilgrim display.
Everything gets bought, sponsored and covered with images at San Diego Comic Con. And everyone loves it. This is a place for brands, not a Russell Brand, For Calvin Klein, not Naomi Klein.
Including the hotel keycards, which will not be returned to reception on leaving but put directly on eBay…
Here are some Warner Bros examples from this year…. Supergirl is yet to be revealed.