Jim Lee Says Returns On DC Rebirth "Less Than Expected" #C2Ccon2017


The word from retailer sources, distribution sources and, well Marvel Comics SVP Sales David Gabriel, was that DC Comics Rebirth returns were higher than expected, much higher than DC New 52, and as a result comic book stores suffered greater cashflow issues as a result – with Gabriel pointing towards that issue as causing problems for retailers in the last quarter of 2017.

Not according to DC Comics co-publisher Jim Lee. Who, at the Coast-To-Coast Comic-Con, stated that returns were less than expected across the line. That some orders went up, others stabilised quickly, and pointed to really strong sales, especially how the twice-monthly shipping maintained interest.

He also threw some shade back at Marvel, claiming that as opposed to their competition, they had much better female superhero characters and also much better super villains than the opposition have…

We look forward to response from Marvel, whether aggressive or passive aggressive.

And you can keep up to date with Bleeding Cool's other Coast To Coast Comic Con coverage right here.

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.

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