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Marvel Dominates DC Comics In November 2016 Marketshare – Normal Service Resumed?
In an incredible reversal of fortunes, Marvel Comics has turned marketshare around so it looks closer to early 2016, than after DC's fortune with the Rebirth relaunch.
Batman remains the best-selling title – with both issues taking first and second place, with only Marvel's Civil War II separating them from All-Star Batman in the top ten. But new launches for Iron Man, Spider-Man: Renew Your Vows, Venom and IVX in the top ten had only the new Walking Dead to deal with.
Marvel Comics was November's top publisher with a 38.08% dollar share and a 39.46% unit share. That's up yet again, three points from October's marketshare of 35.89% and a 36.58%. And eight to ten points up on September's of 31.1% and 30.75%
DC Entertainment was the month's number two publisher with a 26.17% dollar share and a 31.30% unit share. Dropping below 30% for the first time since Rebirth. In October, they were 30.70% dollar share and a 34.76% unit share and in September on 39.27% and 44.59%. That's an insane drop of thirteen points in two months.
Remember, these only record the sales to direct sales comic book stores in the North American market. It doesn't record sales to Britain, which account for 10-15% of direct sales. They don't record actual sales to readers or customers though over time, they should change to reflect that. And they also record free copies sent by publishers to retailers as incentives – though that only counts in the unit sales rather than the dollar share. But it might explain why Marvel's dollar share dropped in November compared to their unit share, despite having more expensive comics than DC.
At number three was Image Comics with an 8.99% dollar share and a 9.06% unit share. IDW Publishing was fourth with a 5.23% dollar share and a 4.59% unit share, followed by Dark Horse Comics with a 3.65% dollar share and 2.85% units share.
From the premier publishers, Batman/TMNT Adventures #1 was IDW Publishing's top book at #14 for the month, and Dark Horse Comics' Serenity: No Power in the 'Verse #2 was their best-selling book at #113.
TOP COMIC BOOK PUBLISHERS
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COMPARATIVE SALES STATISTICS
| DOLLARS | UNITS | |
| NOVEMBER 2016 VS. OCTOBER 2016 | ||
| COMICS | -10.33% | -13.26% |
| GRAPHIC NOVELS | 19.48% | 18.91% |
| TOTAL COMICS/GN | -2.72% | -11.35% |
| TOYS | 28.48% | 53.60% |
| NOVEMBER 2016 VS. NOVEMBER 2015 | ||
| COMICS | -12.71% | -6.09% |
| GRAPHIC NOVELS | 21.56% | 25.78% |
| TOTAL COMICS/GN | -4.25% | -4.15% |
| TOYS | -9.53% | -12.99% |
| YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015 | ||
| COMICS | 1.85% | 1.97% |
| GRAPHIC NOVELS | 1.74% | 0.77% |
| TOTAL COMICS/GN | 1.82% | 1.87% |
| TOYS | -5.60% | -8.56% |
NEW TITLES SHIPPED
| PUBLISHER | COMICS SHIPPED | GRAPHIC NOVELS SHIPPED | MAGAZINES SHIPPED | TOTAL SHIPPED |
| MARVEL COMICS | 88 | 44 | 0 | 132 |
| DC ENTERTAINMENT | 84 | 35 | 0 | 119 |
| IDW PUBLISHING | 46 | 25 | 0 | 71 |
| IMAGE COMICS | 50 | 9 | 1 | 60 |
| DARK HORSE COMICS | 28 | 26 | 0 | 54 |
| VIZ MEDIA | 0 | 45 | 0 | 45 |
| TITAN COMICS | 23 | 18 | 2 | 43 |
| BOOM ENTERTAINMENT | 23 | 8 | 0 | 31 |
| DYNAMITE ENTERTAINMENT | 25 | 5 | 0 | 30 |
| ARCHIE COMIC PUBLICATIONS | 15 | 4 | 0 | 19 |
| OTHER NON-TOP 10 | 136 | 217 | 30 | 383 |
TOP 10 COMIC BOOKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | BATMAN #10 | $2.99 | SEP160227-M | DC |
| 2 | BATMAN #11 | $2.99 | SEP160229-M | DC |
| 3 | CIVIL WAR II #7 | $4.99 | AUG160866-M | MAR |
| 4 | ALL STAR BATMAN #4 | $4.99 | SEP160214-M | DC |
| 5 | INVINCIBLE IRON MAN #1 | $3.99 | SEP160893-M | MAR |
| 6 | AMAZING SPIDER-MAN: RENEW YOUR VOWS #1 | $4.99 | SEP160946-M | MAR |
| 7 | BATMAN ANNUAL #1 | $4.99 | SEP160231 | DC |
| 8 | VENOM #1 | $3.99 | SEP160951-M | MAR |
| 9 | THE WALKING DEAD #160 (MR) | $2.99 | SEP160763-M | IMA |
| 10 | IVX #0 | $4.99 | SEP160882-M | MAR |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | PAPER GIRLS VOLUME 2 TP | $12.99 | SEP160815 | IMA |
| 2 | MARVEL: THE HIP-HOP COVERS VOLUME 1 HC | $34.99 | MAR160927 | MAR |
| 3 | DC SUPER HERO GIRLS VOL. 2: HITS AND MYTHS TP | $9.99 | AUG160270 | DC |
| 4 | STAR WARS: DARTH VADER VOL. 4: END OF GAMES TP | $19.99 | JUL161076 | MAR |
| 5 | UNBELIEVABLE GWENPOOL VOL. 1: BELIEVE IT TP | $16.99 | AUG161009 | MAR |
| 6 | SANDMAN OVERTURE TP (MR) | $19.99 | AUG160359 | DC |
| 7 | DC UNIVERSE: REBIRTH DELUXE EDITION HC | $17.99 | AUG160316 | DC |
| 8 | VISION VOL. 2: LITTLE BETTER THAN BEAST TP | $17.99 | SEP161139 | MAR |
| 9 | MOON KNIGHT VOLUME 1: LUNATIC TP | $15.99 | SEP161128 | MAR |
| 10 | DEADPOOL V. GAMBIT: V IS FOR VS TP | $16.99 | AUG161011 | MAR |
TOP 10 BOOKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | JIM HENSON'S LABYRINTH ARTIST TRIBUTE HC | $24.99 | AUG161305 | BOO |
| 2 | MOUSE GUARD COLORING BOOK | $14.99 | JUN161233 | BOO |
| 3 | JOHN BYRNE'S STOWAWAY TO THE STARS GRAPHIC ALBUM TO COLOR TP | $12.99 | SEP160610 | IDW |
| 4 | TALES FROM THE DARKSIDE SCRIPTS BY JOE HILL HC | $17.99 | AUG160478 | IDW |
| 5 | DOCTOR WHO: THE TWELVE DOCTORS OF CHRISTMAS HC | $14.99 | JUN168322 | PEN |
| 6 | THE SHADOW DOUBLE NOVEL VOLUME 111 SC | $14.95 | AUG162275 | SAN |
| 7 | CHEW ADULT COLORING BOOK TP (MR) | $14.99 | SEP160767 | IMA |
| 8 | SPECTRUM ART BOOK 23 SC | $35.00 | SEP162204 | PUB |
| 9 | DC COMICS: WONDER WOMAN COLORING BOOK SC | $14.99 | AUG162253 | POC |
| 10 | THE SHADOW NOVEL ANNUAL VOLUME 2 SC | $19.95 | JUL162277 | SAN |
TOP 10 TOYS
| RANK | DESCRIPTION | ITEM CODE | VENDOR |
| 1 | BATMAN ANIMATED SERIES: BATWING VEHICLE | APR160436 | DC |
| 2 | MARVEL GALLERY: DEADPOOL PVC FIGURE | JUN162394 | DST |
| 3 | DC COMICS: HARLEY QUINN "NEW 52" BISHOUJO STATUE | APR162878 | KOT |
| 4 | GOTHAM CITY GARAGE: HARLEY QUINN DELUXE STATUE | AUG150301 | DC |
| 5 | DC ICONS: BATGIRL OF BURNSIDE DELUXE ACTION FIGURE | MAY160364 | DC |
| 6 | HARLEY QUINN: RED, BLACK & WHITE HOLIDAY STATUE | MAY160361 | DC |
| 7 | BATMAN ANIMATED SERIES: NEW BATMAN ADVENTURES: THE JOKER ACTION FIGURE | MAR160321 | DC |
| 8 | STAR WARS: DARTH VADER "EPISODE IV" ARTFX+ STATUE | MAY162719 | KOT |
| 9 | MARVEL PREMIER COLLECTION: SPIDER-GWEN STATUE | APR162612 | DST |
| 10 | SAGA: ALANA & MARKO ACTION FIGURE 2-PACK | SEP160830 | SKY |
TOP 10 GAMES
| RANK | DESCRIPTION | ITEM CODE | VENDOR |
| 1 | DC HEROCLIX: THE JOKER'S WILD BOOSTER BRICK | JUL163367 | NEC |
| 2 | TMNT: SHADOWS OF THE PAST BOARD GAME | APR160482 | IDW |
| 3 | JIM HENSON'S LABYRINTH BOARD GAME | JUN163091 | RIV |
| 4 | MARVEL DICE MASTERS: DEADPOOL | AUG163179 | NEC |
| 5 | MAGIC THE GATHERING TCG: CONSPIRACY: TAKE THE CROWN BOOSTER PACKS | JUL168216 | WIZ |
| 6 | BACK TO THE FUTURE MONOPOLY | JUL152198 | DST |
| 7 | PANDEMIC: REIGN OF CTHULHU EDITION BOARD GAME | JUN163096 | ZMA |
| 8 | DC HEROCLIX: THE JOKER'S WILD FAST FORCES 6-PACK | JUL163368 | NEC |
| 9 | THE GAME CARD GAME | SEP152625 | IDW |
| 10 | THE WALKING DEAD TRIVIAL PURSUIT | JUL163366 | USA |
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Dollar Market Share – November 2016 |
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Unit Market Share – November 2016 |
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