The Price Of DC Holding The Line At $2.99 – And Why The Move To $3.99 Is Happening Now

retro_10_cent_comic_stcker_sticker-p217672925453480290envb3_400We mentioned earlier about how the unexpectedly high return rate of DC Rebirth has hit DC – and Diamond – hard.

Bleeding Cool was also the first to point out last month that DC Comics was moving to the $3.99 price point for print monthly comics, while their twice-monthly comics and digital comics remain at $2.99.

I have been informed by multiple sources that while sales for DC Comics are up, the $2.99 price point has meant that revenue is down – for both DC Comics and the retailers that sell them. Without the new $3.99 price point, they've have been screwed.

The buy-physical-pay-digital offer should help – but you won't have to wait long before the $2.99 twice-monthly titles to catch up.

About Rich Johnston

Head writer and founder of Bleeding Cool. The longest-serving digital news reporter in the world. Living in London, father of two. Political cartoonist.

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