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Bonfire Agency Launches Advertising Network With IDW, Dynamite, Top Cow, Aspen And Boom

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Bonfire Agency Launches Advertising Network With IDW, Dynamite, Top Cow, Aspen And Boom

IDW, Aspen, Top Cow, Dynamite and Boom have all signed up to Comics United, a new program created by Bonfire Agency to give advertising media buyers a new route to target the comic buying public.

Advertisements would appear across all publishers, in print, in digital and on the publishers' websites.

The Bonfire Agency's Steve Rotterdam made the announcement in a basement bar earlier this evening and also stated that there will be advertising space available in Diamond Previews for big brands.

As well as this announcement, Steve also mentioned that a retro candy brand Bonomo Turkish Taffy wanting to advertise in comics, had been persuaded by Bonfire to sell in comic stores as well. With 25 cents of each sale in perpetuity going towards the Hero Initiative, who helps comic book creators in need, often from the very period the candy represents. "Every smack is going to give something back."

Bonfire Agency Launches Advertising Network With IDW, Dynamite, Top Cow, Aspen And Boom

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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