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Marvel Launches Black Panther #1 With Retailer Exclusive Variants

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BlackPanther01-Stelfreeze-7b097It started with IDW's launch of the Godzilla comic. DC Comics recently adopted it for the launch of Dark Knight III. And Image banned it for any of their single issues.

But the retailer exclusive cover, where a store or a show or a subscription box pay for hundreds or thousands of comics with their own store-specific cove has proved rather popular. Initially at least.

Well, Marvel are now launching Black Panther #1 with a series of retailer exclusive variant covers. By Ta-Nehisi Coates and Brian Stelfreeze, A Nation Under Our Feet is a story about dramatic upheaval in Wakanda and the Black Panther's struggle to do right by his people as their ruler.

And now each retailer can put their logo over a cover of their choice for it.

This is a prestigious moment from Marvel. The last Marvel issue to get the honour was the upcoming C-3PO Special…

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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