Ninja Theory announced today that they have started a new initiative to address mental health and alleviate mental distress with The Insight Project. This is a new R&D project that will use technology, game design and clinical neuroscience to help those in need. The company launched a video and a website today for it, which you can check out below.
Following the release of "Hellblade: Senua's Sacrifice" to critical acclaim in 2017, Tameem Antoniades, co-founder and Creative Director at Ninja Theory and Paul Fletcher, Psychiatrist and Professor of Health Neuroscience at University of Cambridge continued their collaborative partnership on how games can go beyond representing mental illness and distress and how they play a role in promoting mental wellbeing.
Ninja Theory is planning a program of gaming, technological and scientific development that will lead to self-contained, individualized and absorbing game experiences within which people can become an expert at recognizing, responding to and, ultimately, controlling their own fear, anxiety and other negative subjective experience. The work will be underpinned by rigorous scientific principles to ensure its effectiveness and validity and it will adhere to strict standards of ethics and data management.
The Insight Project will take shape over several years, but is being announced early to encourage an open and transparent approach to its development. It is an exploratory but experimentally guided project that aims to deliver a mainstream solution to help treat mental suffering and encourage mental wellbeing.