If you're a regular Steam user, then you're used to Valve asking for yearly voting on games with awards that don't really hold a ton of meaning to them. It's basically a way for the company to measure engagement and hand out little trophies on Steam pages to games every year, and it really doesn't mean anything. Now, for some odd reason, Valve decided to announce that they're turning that whole system into a proper award show called The Steam Awards 2018, which will run on February 8th.
Also – the Steam Awards 2018 results are in. Thank you for voting!
— Steam (@Steam) February 4, 2019
The purpose? Honestly, we don't know what the purpose is or what they're thinking. Like, who asked for them to do an award show? What do the winners get beyond the "special message"? Is this just a cheap ploy to do a presentation and sell ads? There's nothing about this that makes any sense unless they decided they wanted to sell some ads on their own platform. Nor is there any indication anyone would tune in on their own system on a Friday morning to watch it. We'll let you know what comes of this after it happens, but the thinking behind this just baffles us. Thankfully, we're not alone, as Twitter and a dozen other outlets don't get it either.