Avengers Achieve Gender Equality On Cheese String Packs

Spotted in the Asda supermarket aisle, Captain America: Civil War promotional packs of Cheestrings… featuring as you might expect, Captain America and Iron Man.


Which Cheestring are you on? Such promotional activity usually seem to employ the central male characters. Indeed, Avengers merchandise and promotional pushes have been criticised heavily for replacing out characters such as the Black Widow and Scarlet Witch

But Cheestring took the radical decision the female children might like cheese as well and might choose a cheese-based character to match their gender.

So they have included Agent 13 and Black Widow as well.


And from this anecdotal shelf, it seems that cheese Romanov might be rather popular…

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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