Marvel's Inhumans premiered in IMAX theaters on Friday, and with the first box office estimates in, the two-episode screening has pulled in $500K and is projected to earn less than $2M at the box office for the entire Labor Day weekend.
The debut isn't a total flop, as a Forbes report notes it will make more money than a Game of Thrones episode screening that was similar in scope. For more what that means, we spoke with world-renowned Boxofficologist and real person, Professor Thaddeus T. Puffinbottoms.
"The money hardly seems worth it," Professor Puffinbottoms explained. "Marvel Chairman Ike Perlmutter, for whom Inhumans is a pet project, doesn't even get out of his coffin to make a donation to Donald Trump for less than $1M-$5M. "
More damaging, however, is the negative press and word of mouth surrounding the film.
"On Rotten Tomatoes, the theatrical release of Inhumans has just a 55% audience score," Puffinbottoms told us, "and audience scores are often considerably higher than the critic-based tomatometer. For example, Batman v. Superman: Dawn of Justice, an objectively bad movie with a 27% rotten tomatometer score has a 63% audience score."
"Marvel's Iron Fist, which scored 17% on the tomatometer, has an insanely positive 77% audience score," he added. Inhumans showrunner Scott Buck was also the showrunner of Iron Fist season 1.
Though Rotten Tomatoes has not yet aggregated any critical reviews for the theatrical release or the broadcast release of Inhumans, the press leading up to the show's release has been a train wreck, prompting the show's cast to get preemptively defensive about it on the red carpet, which doesn't bode well.
"The show could be Marvel's first undeniable flop, to the delight of Marvel Studios head Kevin Feige, who scuttled the planned Inhumans movie as part of his war against Ike Perlmutter," the professor continued. "Perlmutter has been pushing the Inhumans as a replacement for the X-Men as part of his vendetta against Fox for owning the Fantastic Four movie rights. A similar attempt to push the characters on comic book readers as an X-Men replacement also failed to catch on. The show's failure will make Ike look bad, and Feige look smart for wanting nothing to do with it."
But it didn't take a conspiracy to bring down Marvel's Inhumans. The real reason is far simpler.
"Nobody cares about the Inhumans," said Puffinbottoms. "Stop trying to make it happen."
Inhumans is in theaters this weekend, but it's not likely to stay much longer, as theaters will be able to make much better use of those IMAX screens by showing It on them next weekend. The show premieres on ABC on September 29th, by which time it will probably be much too late.