advertising Archives

Recently, the world-leading comic book publisher, Webtoon, launched a new advertising campaign on public transport in Chicago and London Lots of images of popular Webtoon comic books, with "cute comment" headlines highlighting the appeal of the Webtoon comic book reading experience Here is one seen by public transport user Kyon Kyuu, and posted on Twitter, Photo[...]

DC Comics has told retailers that, after decades, they are closing their speciality retail co-op advertising programme As Bleeding Cool has reported regularly over those decades, DC Comics will pay towards the costs of comic book retailers advertising their store as long as they use approved and substantial DC Comics imagery when doing so. Over the[...]

Project Wonderful is an advertising service created by Ryan North that specialises in serving ads to webcomics. This included the work of Kuduroyo. As of yesterday, that is. After the furore regarding his publishing naked sexual commissions of the Marvel teenage character Ms Marvel, it was enough for Project Wonderful to completely overhaul their advertising policy. SJWs succeded in striping me[...]

But there is a limit.   DC have clarified to retailers that they are "offering 100% co-op reimbursement on advertising expenditures based on your co-op pool as of March 31, 2016 However, please be advised that DC's co-op budget for this promotion has a strict limit Co-op is just one part of DCE's overall marketing plan for the[...]

Recently, DC Comics ran a back page ad on all its titles for Instocktrades and DCBS, heavy online comic book discounter services.' And retailers weren't

But there is something else that is different about them compared to other Marvel titles being published today. And that's the ads. There seem to be more ads than usual in this week's Marvel comics anyway and, in a time when print advertising has been fading, it sticks out. Moon Knight, say, has ad for a gaming education[...]

We have a variety of advertising options to work with your budget whether you are an established publisher looking to spread the word about a new book, a filmmaker trying to get your movie some attention or someone doing a Kickstarter and needs help spreading the word. If you want to find out more, contact jimkuhoric@bleedingcool.com for ad[...]

An advertising agency and media buyer specialising in the geek demographic, it was set up by ex-DC-er Steve Rotterdam and Ed Catto to deliver the specialist market through… well all manner of fashions. Its latest venture is spinning off the comic book advertising network, Comics United, they have been creating over the years, allowing clients and[...]

I also write ads for one of the largest agencies in the world – so it wasn't a huge surprise when Joe Mulvey called me to get my take on advertising and comics, for his article on Bleeding Cool last week. It was even less of a surprise taking into account that Joe was kind enough[...]

You focus your efforts on those most likely to buy your products. And if you are marketing a comic book, film, youtube channel or even a new line of RPG miniatures then you should look at advertising opportunities here at Bleeding Cool The top Comic Book blog on the internet The number two movie blog[...]

GSK's Night and Day Nurse cold remedy is getting a new print ad campaign from a familiar artist named Neal Adams. The theme of the ads are focused around

There's spots below, skins, skyscrapers, all that, as well as more integrated advertising campaigns. If you'd like to discuss advertising or promotions on Bleeding Cool, contact Jim Kuhoric on jimkuhoric@bleedingcool.com. After all, all sorts of people read Bleeding Cool Just ask Dave Sim who recently wrote; You know one of the reasons that I don't have Internet at[...]

Okay folks, with San Diego Comic Con round the corner, it's time to start talking money. And I don't just mean how much you'll be able to flog that Walking Dead Compendium on eBay for after the show. Bleeding Cool has been increasing its audience and prominence of late, so that I'm regularly getting e-mails asking how[...]

DC's new San Diego Comic Con advertising campaign… and Image's Experience Creativity advertising campaign that has been running for months. DC Comics rarely use images of creators on advertising campaigns I wonder what could have inspired them to change their minds? In Swipe File we present two or more images that resemble each other to some degree[...]

This will have been the conversation. "Okay people, our next TV ad for Farmers will be a tie in to the new Marvel movie The Avengers." "Why?" "Because if

As the year's comic conventions yet again begin their seasonal march through the summer, so the traditional emails to Bleeding Cool come in, asking about advertising rates. Bleeding Cool began its life with a rather advertising-averse stance But that was then These days we've decided that money is a good thing, and if you wish to[...]

The Chip Shop Awards are an advertising award specifically set up to reward advertising that never happened It need not have run in any form The client may not have been aware of it There may have been no client at at all. The nominations can be found here Including this little number for a British[...]

Misfits comes back to E4 this Sunday. I've seen the first episode and it's aces. And there's plenty of publicity around the place, cinema ads, bus sides

But how will DC reach that audience, given the insular nature of the comic book industry in the USA? Well, I understand that DC is to launch a major national television advertising campaign for the new line of comic books. Declaration of interest here, I'm an experienced advertising copywriter and only recently stepped down from a Head[...]

There's one thing anyone who has ever worked with Brian Blessed will tell you. That he will happily say "Gordon's Alive?" or "Diiiiiiive!!!" at the drop

Then, one day, he was not. Ed Catto is best known as the man behind the revival of Captain Action in both comics and toys, as well as working for Reed for the New York Comic Con. Together, they fight crime. No, sorry, together they have created a new advertising agency And it wants to talk to you. Bonfire,[...]

He may be considered by some to be part of a series of offensive sterotypical cartoons. But no one in the UK has ever thought about that. So he's a