Defense of the Ancients Archives

Dota 2's Subreddit Used Memes to Get Valve to Release the Compendium
Dota 2 fans had been waiting for information on this year's International Compendium for so long they decided to take matters into their own hands. The Dota 2 subreddit started a penguin kidnapping meme as a way to put pressure on the notoriously closemouthed company, and the surprising thing is -- it worked.