Macy's Day Parade Archives

Pikachu & Eevee Do Macy's Day Parade For 25th Pokémon Anniversary
This festive float pairs Pikachu, the brand's iconic mascot, with another of its most popular, the cute, fox-like Eevee. Pikachu & Eevee float for Macy's Day Parade Credit: The Pokémon Company Colin Palmer, vice president of marketing for The Pokémon Company International, had this to say about the float: "Pikachu and Eevee are the perfect ambassadors to represent[...]