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BBC Launches New Doctor Who Logo for Jodie Whittaker's Thirteenth Doctor
The BBC has unveiled its new look for Doctor Who's 2018 series starring Jodie Whittaker as The Doctor.
BBC Worldwide commissioned creative agency Little Hawk to create the brand-new designs, working closely with showrunner Chris Chibnall and executive producer Matt Strevens.
The sound for the animated logo is created by Matthew Herbert. It will launch with a 10-second animation which features the TARDIS blazing a trail through the logo. All official Doctor Who merchandise featuring the new logo will be available at selected retailers from today.
LittleHawk is a completely independent brand, design and creative studio based in the heart of Dalston in East London. They have been awarded Gold and Bronze Cannes Lions for their work on bringing the ITV network rebrand to life, and have reimagined BBC Worldwide's image.
Matthew Herbert is a British musician, producer and sound artist known for blurring the conventions associated with traditional genres while striving to be innovative and experimental, often turning ordinary or so-called 'found sound' into electronic music. He has worked with iconic artists including Quincy Jones, Serge Gainsbourg, Ennio Morricone and musical acts including Bjork and Dizzee Rascal. In 2013, he set up NX records with Goldsmiths University to support the release of music from alumni and students. Matthew Herbert is Creative Director of the New Radiophonic Workshop.
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