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DC Offers Retailers Customizable Comic For Free Comic Book Day 2012

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DC Offers Retailers Customizable Comic For Free Comic Book Day 2012

DC's New 52 Free Comic Book Day title, as well as showing off the best of the relaunched titles, will also offer retailers the chance to show themselves off too.

Customizable covers have become quite the rage, wth Avatar, IDW and Marvel offering multiple versions of covers for specific retailers who qualify.

But this time the cover works as  specific ad for the store, with a special offer redeemable there, which means the retailer can use the comics for outreach. Distributing them at schools, coffee shops, cinema chains, and all giving those intrigued by the comic a reason to step foot into the store and get more.

And of course, giving certain collectors headaches as they try to get every last variant…

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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