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That Rather Odd Moment When The Same Company Advertises On The Back Of Both Marvel And DC Comics

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It's an easy way to sort through my stack, separating Marvel and DC with gusto. Knowing with company is advertising on the back of which company's comics.

Except today, for the first time that I can recall at least, Bioshock Infinite is advertising on the back of both Marvel and DC Comics across the whole line. When was the last time? Twenty years ago or somesuch?

It feels against the natural order of things.

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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