In the now-infamous series of articles by ICV2's Milton Griepp surrounding the Marvel Comics retailer summit, last week, Marvel SVP Sales and Marketing David Gabriel said that the 80 page $9.99 Amazing Spider-Man #25 had sold triple its normal numbers.
And so it seems to have come to pass. A Marvel source tells me, ahead of the release of today's February stats from Diamond that Amazing Spider-Man #25 has taken the top spot in sales -and naturally in dollars as well – for March 2017. This is the first time an issue of a non-launch ongoing series has beaten DC's Batman comic since February 2016, with Star Wars.
Amazing Spider-Man #25 saw Spider-Man, given location details to Norman Osborn, the Green Goblin, try to confront him while Doctor Octopus found a new allegiance with Hydra.
The comic saw Stuart Immonen join as the new regular Spider-Man artist, as well as artists Guiseppe Camuncoli, Johanna Tana Ford, Ray-Anthony Height, Todd Nauck, Hannah Blumenreich and Cale Atkinson and was written by Christos Gage, Dan Slott, Jacob Chabot, James Asmus, Cale Atkinson and Hannah Blumenreich.
Orders of the comic were boosted by tiered variant covers and extra discount given if retailers ordered 200% of their Amazing Spider-Man #22 orders. But that kind of promotional offer is not uncommon, and usually doesn't result in an order quite this high.
The print run was even larger however and there are copies still available to order.