Posted in: Comics | Tagged: marketshare, marvel, x-men
Almost One In Every Two Comics Ordered in February 2020 Was From Marvel as X-Men Dominate Marketshare
Marvel Comics returns to market dominance, selling almost one in every two comic books ordered in the North American comic book direct market, with a 47.3% share if comics sold – albeit with a 41.85% of money spent. All those tiered discounts? However they took eight of the top ten, with the X-books taking the top three spots with Wolverine #1 at the top. Sales were up on last year's February, but for the year in total, again, revenue is up while total sales are down. All those $4.99 and no $2.99 comic books.
DC was second, with 29% and 30.16% shares respectively. Image Comics was third for the month, followed by IDW Publishing, Dark Horse Comics, BOOM! Studios, VIZ Media, and Dynamite Entertainment. But later today, Bleeding Cool will run a marketshare-per-capita study to see how individual publications are performing.
Among the premier publishers, Todd McFarlane and Jason Shawn Alexander's Spawn #305 was Image Comics' best-selling book in February at #38; BOOM! Studios' Mighty Morphin Power Rangers/Teenage Mutant Ninja Turtles #3 ranked #55; IDW Publishing's Teenage Mutant Ninja Turtles: Jennika #1 was their top book at #85; Red Sonja: Age of Chaos #1 was Dynamite Entertainment's top book at #95; and Dark Horse Comics' Stranger Things: Into the Fire #2 ranked #152.
Stjepan Sejic's Harleen, collecting the best-selling mini-series from DC's Black Label imprint, was February's best-selling graphic novel. Also in the top ten from DC, Derek Fridolfs and Dustin Nguyen's Batman Tales: Once Upon a Crime ranked #3. Image Comics' Die Volume 2: Split the Party by Kieron Gillen and Stephanie Hans ranked #2. Marvel Comics had five Star Wars graphic novels in the top ten, led by Kieron Gillen and Salvador Larroca's Star Wars: Darth Vader Volume 4: End of Games at #4.
Fujino Omori's light novel from Yen On, Is It Wrong to Pick Up Girls in a Dungeon? Volume 14, was the best-selling book of February. Also in the top ten, Gemstone Publishing's The Overstreet Comic Book Price Guide Volume 49 ranked #4.
Mezco's One:12 Collective: Marvel Comics: Cable (X-Men Edition) Action Figure, a PREVIEWS Exclusive, was February's best-selling toy. Another PREVIEWS Exclusive toy from Mezco, the One:12 Collective: DC: Green Lantern (Hal Jordan) Figure, ranked #2. DC Collectibles' DC Designer Series: Harley Quinn & Poison Ivy by Emanuela Luppachino Statue ranked #3. Diamond Select Toys had three products in the top ten; the Godzilla Gallery: Godzilla (1991) Deluxe PVC Figure was their top product at #6.
Paizo's Pathfinder: Gamemastery Guide, a sourcebook for the best-selling role-playing game, was February's best-selling game product and one of seven Paizo products in the top ten. Green Ronin's perennial best-seller, the Critical Role: Tal'Dorei Campaign Setting, also charted at #2.
TOP COMIC BOOK PUBLISHERS
PUBLISHER |
DOLLAR SHARE |
UNIT SHARE |
MARVEL COMICS |
41.85% |
47.30% |
DC COMICS |
29% |
30.16% |
IMAGE COMICS |
6.02% |
5.41% |
IDW PUBLISHING |
3.47% |
3.14% |
DARK HORSE COMICS |
2.93% |
2.06% |
BOOM! STUDIOS |
2.58% |
2.64% |
VIZ MEDIA |
2.24% |
0.87% |
DYNAMITE ENTERTAINMENT |
2.11% |
2.04% |
RANDOM HOUSE |
0.62% |
0.18% |
TITAN COMICS |
0.56% |
0.45% |
OTHER NON-TOP 10 |
8.61% |
5.74% |
COMPARATIVE SALES STATISTICS
|
DOLLARS |
UNITS |
FEBRUARY 2020 VS. JANUARY 2020 |
||
COMICS |
-8.25% |
-7.75% |
GRAPHIC NOVELS |
-27.16% |
-13.89% |
TOTAL COMICS/GN |
-14.25% |
-8.26% |
TOYS |
-22.37% |
-34.10% |
FEBRUARY 2020 VS. FEBRUARY 2019 |
||
COMICS |
8.78% |
2.90% |
GRAPHIC NOVELS |
3.56% |
15.46% |
TOTAL COMICS/GN |
7.32% |
3.77% |
TOYS |
0.83% |
-14.97% |
YEAR-TO-DATE 2020 VS. YEAR-TO-DATE 2019 |
||
COMICS |
0.12% |
-3.45% |
GRAPHIC NOVELS |
4.44% |
6.60% |
TOTAL COMICS/GN |
1.35% |
-2.72% |
TOYS |
2.59% |
-15.75% |
NEW TITLES SHIPPED
PUBLISHER |
COMICS SHIPPED |
GRAPHIC NOVELS SHIPPED |
MAGAZINES SHIPPED |
TOTAL SHIPPED |
MARVEL COMICS |
92 |
47 |
0 |
139 |
DC COMICS |
102 |
27 |
1 |
130 |
IMAGE COMICS |
39 |
8 |
0 |
47 |
VIZ MEDIA LLC |
0 |
40 |
0 |
40 |
IDW PUBLISHING |
28 |
10 |
0 |
38 |
DARK HORSE COMICS |
20 |
17 |
0 |
37 |
DYNAMITE |
29 |
4 |
0 |
33 |
BOOM! STUDIOS |
17 |
8 |
0 |
25 |
YEN PRESS |
0 |
18 |
0 |
18 |
TITAN COMICS |
7 |
4 |
2 |
13 |
OTHER NON-TOP 10 |
141 |
134 |
24 |
299 |
TOTAL |
475 |
317 |
27 |
819 |
TOP 10 COMIC BOOKS BY UNITS SHIPPED
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
1 |
WOLVERINE #1 |
$7.99 |
DEC190753-M | MAR |
2 |
X-MEN #6 |
$3.99 |
NOV190812-M | MAR |
3 |
X-MEN #7 |
$4.99 |
DEC190786-M | MAR |
4 |
GWEN STACY #1 |
$4.99 |
DEC190842-M | MAR |
5 |
GIANT SIZE X-MEN: JEAN GREY & EMMA FROST #1 |
$4.99 |
DEC190780-M | MAR |
6 |
AMAZING SPIDER-MAN #39 |
$3.99 |
DEC190863-M | MAR |
7 |
STAR WARS: DARTH VADER #1 |
$4.99 |
DEC190965-M | MAR |
8 |
BATMAN #88 |
$3.99 |
DEC190442 | DC |
9 |
X-MEN/FANTASTIC FOUR #1 |
$4.99 |
DEC190770-M | MAR |
10 |
BATMAN #89 |
$3.99 |
DEC190444 | DC |
TOP 10 COMIC BOOKS BY DOLLARS INVOICED
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
1 |
WOLVERINE #1 |
$7.99 |
DEC190753-M | MAR |
2 |
X-MEN #7 |
$4.99 |
DEC190786-M | MAR |
3 |
X-MEN #6 |
$3.99 |
NOV190812-M | MAR |
4 |
GWEN STACY #1 |
$4.99 |
DEC190842-M | MAR |
5 |
GIANT SIZE X-MEN: JEAN GREY & EMMA FROST #1 |
$4.99 |
DEC190780-M | MAR |
6 |
STAR WARS: DARTH VADER #1 |
$4.99 |
DEC190965-M | MAR |
7 |
X-MEN/FANTASTIC FOUR #1 |
$4.99 |
DEC190770-M | MAR |
8 |
BATMAN: CURSE OF THE WHITE KNIGHT #7 |
$4.99 |
DEC190448-M | DC |
9 |
THE JOKER: KILLER SMILE #3 (MR) |
$5.99 |
DEC190477-M | DC |
10 |
DC CRIMES OF PASSION #1 |
$9.99 |
DEC190416-M | DC |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
1 |
HARLEEN HC (MR) |
$29.99 |
OCT190670 | DC |
2 |
DIE VOL. 2: SPLIT THE PARTY TP (MR) |
$16.99 |
DEC190086 | IMA |
3 |
BATMAN TALES: ONCE UPON A CRIME TP |
$9.99 |
OCT190492 | DC |
4 |
STAR WARS: DARTH VADER VOL. 4: END OF GAMES TP |
$19.99 |
JUL161076 | MAR |
5 |
STAR WARS: JOURNEY TO STAR WARS: THE FORCE AWAKENS: SHATTERED EMPIRE HC |
$24.99 |
MAY160921 | MAR |
6 |
STAR WARS: VADER DOWN TP |
$19.99 |
JAN160962 | MAR |
7 |
STAR WARS: CHEWBACCA TP |
$16.99 |
NOV150951 | MAR |
8 |
STAR WARS VOLUME 2: SHOWDOWN ON THE SMUGGLER'S MOON TP |
$19.99 |
OCT150986 | MAR |
9 |
STAR WARS VOLUME 3: REBEL JAIL TP |
$19.99 |
MAY160922 | MAR |
10 |
MY HERO ACADEMIA VOLUME 23 GN |
$9.99 |
DEC192056 | VIZ |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
1 |
HARLEEN HC (MR) |
$29.99 |
OCT190670 | DC |
2 |
X-MEN VS. APOCALYPSE: THE TWELVE OMNIBUS HC |
$125.00 |
AUG191137 | MAR |
3 |
SPIDER-MAN: MILES MORALES OMNIBUS HC |
$100.00 |
AUG191136 | MAR |
4 |
MARVEL MASTERWORKS: UNCANNY X-MEN VOL. 12 HC |
$100.00 |
AUG191143-M | MAR |
5 |
DAREDEVIL BY BENDIS & MALEEV OMNIBUS VOL. 2 HC |
$100.00 |
JUL191089 | MAR |
6 |
DIE VOL. 2: SPLIT THE PARTY TP (MR) |
$16.99 |
DEC190086 | IMA |
7 |
MARVEL MASTERS OF SUSPENSE: STAN LEE & STEVE DITKO OMNIBUS VOL. 2 HC |
$100.00 |
AUG191145 | MAR |
8 |
ULTIMATES BY MARK MILLAR & BRYAN HITCH OMNIBUS HC |
$100.00 |
AUG191130 | MAR |
9 |
BERSERK DELUXE EDITION VOLUME 4 HC (MR) |
$49.99 |
OCT190398 | DAR |
10 |
METABARONS BOX SET HC |
$149.95 |
NOV191776 | HUM |
TOP 10 BOOKS BY UNITS SHIPPED
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
1 |
IS WRONG PICK UP GIRLS IN A DUNGEON? VOL. 14 SC |
$15.00 |
JUN192164 | YEN |
2 |
NO GAME, NO LIFE VOLUME 10 SC |
$14.00 |
DEC192108 | YEN |
3 |
RE:ZERO: STARTING LIFE IN ANOTHER WORLD VOL. 12 SC |
$14.00 |
DEC192110 | YEN |
4 |
THE OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 SC |
$29.95 |
APR191757-M | GEM |
5 |
MY HERO ACADEMIA: SCHOOL BRIEFS VOL. 4 SC |
$10.99 |
JAN202203 | VIZ |
6 |
DRAGON BALL: A VISUAL HISTORY HC |
$34.99 |
AUG192435 | VIZ |
7 |
DISNEY: I AM MULAN LITTLE GOLDEN BOOK |
$4.99 |
DEC191723 | GOL |
8 |
GRIMM FAIRY TALES ADULT COLORING BOOK VOL. 1 SC |
$12.99 |
OCT151871 | ZEN |
9 |
COMICS JOURNAL #305 |
$14.99 |
DEC191680 | FAN |
10 |
AVATAR: THE LAST AIRBENDER: LEGACY OF FIRE NATION HC |
$24.99 |
DEC191747 | INS |
TOP 10 TOYS BY DOLLARS INVOICED
RANK |
DESCRIPTION |
ITEM CODE |
VENDOR |
1 |
ONE-12 COLLECTIVE: MARVEL: CABLE (X-MEN EDITION) FIGURE | OCT188681 | MEZ |
2 |
ONE-12 COLLECTIVE: DC: GREEN LANTERN HAL JORDAN FIGURE | NOV188570 | MEZ |
3 |
DC DESIGNER SERIES: HARLEY & POISON IVY BY LUPPACHINO STATUE | JUL190677 | DC |
4 |
DEVIL MAY CRY 5: DANTE DELUXE VERSION 1/12-SCALE FIGURE | APR198276 | 100 |
5 |
POP! MARVEL HEROES: THANOS SNAP 6-INCH DELUXE VINYL FIGURE | MAY198251 | FUN |
6 |
GODZILLA GALLERY: GODZILLA (1991) DELUXE PVC FIGURE | MAY192385 | DST |
7 |
DEVIL MAY CRY 5: NERO DELUXE VERSION 1/12-SCALE FIGURE | MAY198059 | 100 |
8 |
MARVEL SELECT: AVENGERS ENDGAME: IRON MAN MK. 85 FIGURE | SEP192494 | DST |
9 |
TRANSFORMERS: OPTIMUS PRIME DELUXE SCALE FIGURE | MAY198120 | THR |
10 |
MARVEL PREMIER: CARNAGE STATUE | JUN192392 | DST |
TOP 10 GAMES BY DOLLARS INVOICED
RANK |
DESCRIPTION |
ITEM CODE |
VENDOR |
1 |
PATHFINDER: GAMEMASTERY GUIDE HC | NOV192998 | PAI |
2 |
CRITICAL ROLE: TAL'DOREI CAMPAIGN SETTING HC | JUN173357 | GRE |
3 |
MARVEL HEROCLIX: CAPTAIN AMERICA AND THE AVENGERS BOOSTER BRICK | AUG198599 | NEC |
4 |
MAGIC THE GATHERING TCG: THEROS BEYOND DEATH BOOSTER PACKS | SEP198414 | WIZ |
5 |
CREATURE CODEX HC | JUL183073 | PAI |
6 |
STARFINDER RPG: CORE RULEBOOK HC | JUN173371 | PAI |
7 |
PATHFINDER: GAMEMASTERY GUIDE SPECIAL EDITION HC | NOV192999 | PAI |
8 |
PATHFINDER: CORE RULEBOOK HC | MAY193227 | PAI |
9 |
PATHFINDER RPG: RISE OF THE RUNELORDS ANNIVERSARY POCKET EDITION | DEC192952 | PAI |
10 |
PATHFINDER: ADVENTURE GEAR DECK | DEC192950 | PAI |