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As The Red Mother #1-2 Get New Printings, All Eyes Are On Alienated in the Image/Boom War

Despite the protests of Image Comics founder and CFO Erik Larsen as James Vascardi is predicting Boom Studios and/or IDW will take their crown, I'm hearing that Boom has scored another victory in the increasingly acrimonious creator-owned comic wars.

After full series reprints of Doctor Kieron Gillen & Dan Mora's Once & Future, JT4 & Werther Dell'Edera's Something is Killing The Children and Matts Kindt & Smith's Folklords, it seemed like Boom may have reprinted enough series to keep up with the demand brought on by new readers flocking to the company's new launches and driving the company's market share over 4% for the second time in a row in December. Being within 2% of Image's market share is something Boom could only have dreamed possible…and the stuff of nightmares for Image.

Well, it won't help Image to hear that Jeremy Haun and Danny Luckert – the most recent creators defecting from Image – have a new reason to be thrilled with Boom, as The Red Mother #1 and The Red Mother #2 have both sold out at Diamond. It's safe to say we're looking at The Red Mother #1 4th Printing and The Red Mother #2 2nd printing being announced soon by Boom…except, well, I think I just did it for them.

I'm hearing Image Comics founders have privately expressed their frustration at Boom's ascent in 2019 – powered both by creators who usually brought their work to Image first along with Boom's homegrown talent too – and that all eyes are on Si Spurrier & Christian Wildgoose's upcoming Alienated #1 releasing on Feb 12 from Boom.

Both of Spurrier's recent non-Boom creator-owned releases in Angelic #1 from Image and Motherlands #1 from DC/Vertigo each sold around 12,000 units. Earlier books of his for Boom, Six Gun Gorilla only scraped around 8,000 sales, Spire and Coda around 10,000 while Cry Havoc #1 from Image Comics was closer to 25,000.

Could this demonstrate the reversal of fortunes? After a quiet January that's left many retailers frustrated at the lack of big new series launches – sorry Catesbronies, the $20 Thor #1 trading card doesn't count – it may well be that readers looking for a new favourite series target Alienated #1 en masse. But will there be enough copies for everyone?

I mean, eventually, yes. They just might have to go through a few printings first.

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