Asterix Advertises In Today's DC Comics

It will be the best selling comic this year. Just not in the USA. So how can they fix that?

Asterix And The Missing Scroll is the first non-DC comic book to be advertised in a DC comic book since… well, I can't remember the last time. There are ads in today's Action Comics and Gotham Academy.

I mean, it's not a very good ad. This is what you call feature-led advertising, claiming 365 million copies of the series sold, but not actually why the reader of this ad might enjoy it, It's very much a "build it and they will come" ad.

Still might work. Just that it could or should have worked a lot more…

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Comics courtesy of Orbital Comics, London. Who will be hosting a signing by Burton C Bell and Noel Guard for the graphic novel The Industrialist on December 14th

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About Rich Johnston

Head writer and founder of Bleeding Cool. The longest-serving digital news reporter in the world. Living in London, father of two. Political cartoonist.

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