Posted in: Comics | Tagged: apple tv, Comics, dc, idw, madefire, my little pony

"Before You Watch My Little Pony, You Have To Read It" – How Madefire Brings DC And IDW Comics To Apple TV

Published Fri, 30 Oct 2015 15:00:00 -0500

Apple TV is not just about TV. There are games, shopping service, utilities and… comics.

But not the usual pages-on-a-screen of the days of CD-ROMics… this is what Madefire's motion comics were built for.

A puff-ish piece article on Forbes talks about how Madefire have been working with IDW, DC and their own commissioned comics. And how they are now being published on Apple TV. And how they have been working on a new format that enables people to read comics at a distance, on their flat screen on the other end of the room, even communally.

And how their comics can be searched for, along with all the other Apple TV content. When someone voice searches for Star Trek, they will get IDW's comics for Madefire as well as TV episodes. Ditto for My Little Pony, which Madefire CEO Ben Wolstenholme sees as a teachable moment

"If your kids want to watch the latest My Little Pony episode, you can say, 'ok, but only after you read a My Little Pony book first,' and they can do it on the same platform. As a parent, I find that appealing."

Initially that will include Batman, Justice League, Transformers, Star Trek, My Little Pony, Mono, Captain Stone and Sherlock Holmes.

And all in Apple TV HD. Forbes do also raise the issue of the price of such comics, in relation to other media and how that might have to change too. Read cheaper… or possibly all-you-can-eat pricing.

Wolstenholme points out that pricing is set by the publishers, and Madefire is prepared to support subscription or streaming-based pricing if that's what its clients want. "This is an issue for the industry as a whole, not just us," he says.

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