Following a 3 million copy print run for August's most recent entry in the popular Dog Man comic series by superstar creator Dav Pilkey, comic book publisher Scholastic has announced a 5 million copy print run for Dog Man: Brawl of the Wild, threatening to usher in a new speculator boom like the 1990s which could ultimately lead to the crash that finally kills comics for good.
"I wrote the Dog Man books for the kid I used to be—someone who wanted to do well in school but struggled with reading," said an unrepentant Pilkey in a press release. "I remember feeling like a misfit and an outsider a lot of times and I'm grateful to my parents who believed in me when it was hard to believe in myself. Their support and encouragement set me on a path to becoming an author and artist. Meeting readers while on tour has been the most rewarding and humbling experience. It inspires me to continue to write and illustrate books."
Scholastic released a video from Pilvey's North American book tour, giving average readers a shocking look into the excess of comics stardom:
Can a Levis Jeans commercial starring Pilvey be far behind?
"The humor and heart in the Dog Man books combined with Dav Pilkey's inspiring personal story and positive message have struck a chord among kids, parents, and educators everywhere," said President of Scholastic Trade Ellie Berger, who sits on the precipice of a chasm that threatens to engulf comic book industry in darkness and despair. "The demand for the series has been phenomenal and we couldn't be more excited with this level of anticipation for Dog Man and Lil Petey's newest adventure. We're absolutely thrilled that there will be even more books to come from Dav Pilkey."
Dog Man: Brawl of the Wild is set for release in the U.S., Canada, U.K., New Zealand, and Australia on December 24th, upstaging the birthday of Jesus himself, which is the next day. An additional Dog Man book, For Whom the Ball Rolls, is set for release on August 13th. The previous Dog Man issue, Lord of the Fleas, debuted at #1 on the New York Times Bestseller list. Truly, this is a terrible time for comics.