DC Comics Dominated Marketshare-Per-Capita in March 2019

We're totally doing this every month now. A Marketshare-Per-Capita chart. The usual comics industry marketshare shows how much share of the overall market a comics publisher has. This divides it by the number of titles they publish in that month.

We've already looked at publisher marketshare in the North American direct market of comic book shops for March 2019, saw DC grab dollar dominance thanks to Detective Comics #1000 as Marvel Comics again took unit marketshare. And we looked at the top 500 ordered comics and graphic novels for the month.

But if you divide the marketshare by the number of individual titles published that month, you get a different picture.

In March, Marvel published 99 comics to DC and Image's 66 single comics each, through in graphic novels and magazines Marvel had 143 to DC's 101 and Image's 93.

Now, in January, Marvel still beat DC on both counts, in February, DC had a greater retailer marketshare per item distributed than Marvel, though brought in less revenue.

But in March? DC Comics dominate both, more in sales than revenue. It is worth mentioning that this also includes Marvel's dollar line of True Believers reprints adding to the numbers of titles published, but that also includes the Hulk #181 facsimile reprint that outsold that month's regular issue of the Immortal Hulk. Dynamite and Archie also continues to outperform, per title, as Dark Horse begins to drop a little… and Boom and Titan are level-pegging.

I hope this, as ever, is a conversation point.

Publisher Retail Marketshare Per Capita x1000 Dollar Marketshare Per Capita x1000
DC COMICS 358 337
MARVEL COMICS 241 287
IMAGE COMICS 104 101
DYNAMITE 83 72
IDW PUBLISHING 82 82
ARCHIE COMICS 80 86
DARK HORSE 71 53
BOOM! STUDIOS 63 61
TITAN COMICS 63 51
VIZ MEDIA 59 24
VALIANT 58 66
ONI PRESS 46 40
AFTERSHOCK COMICS 46 50
RANDOM HOUSE 31 90

And here are the full stats for comparison…

 

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

DC

36.20%

34.00%

MARVEL COMICS

34.46%

40.94%

IMAGE COMICS

9.63%

9.36%

DARK HORSE COMICS

3.26%

2.45%

IDW PUBLISHING

3.19%

3.19%

BOOM! STUDIOS

2.19%

2.13%

DYNAMITE ENTERTAINMENT

1.24%

1.08%

VIZ MEDIA

1.23%

0.50%

ARCHIE COMICS

0.80%

0.86%

ONI PRESS

0.74%

0.64%

OTHER NON-TOP 10

7.07%

4.85%

 

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

MARCH 2019 VS. FEBRUARY 2019

COMICS

26.89%

9.90%

GRAPHIC NOVELS

21.20%

33.41%

TOTAL COMICS/GN

25.30%

11.52%

TOYS

-8.40%

-10.17%

MARCH 2019 VS. MARCH 2018

COMICS

15.82%

-3.32%

GRAPHIC NOVELS

6.35%

17.77%

TOTAL COMICS/GN

13.10%

-1.87%

TOYS

4.67%

8.49%

YEAR TO DATE 2019 VS. YEAR TO DATE 2018

COMICS

8.51%

-2.12%

GRAPHIC NOVELS

5.46%

3.95%

TOTAL COMICS/GN

7.64%

-1.68%

TOYS

20.14%

29.77%

FIRST QUARTER 2019 VS. FOURTH QUARTER 2018

COMICS

-4.89%

-7.30%

GRAPHIC NOVELS

0.40%

2.03%

TOTAL COMICS/GN

-3.46%

-6.66%

TOYS

14.61%

23.82%

FIRST QUARTER 2019 VS. FIRST QUARTER 2018

COMICS

8.51%

-2.12%

GRAPHIC NOVELS

5.46%

3.95%

TOTAL COMICS/GN

7.64%

-1.68%

TOYS

20.14%

29.77%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS

SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES

SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

99

44

0

143

DC

66

35

0

101

IMAGE COMICS

66

27

0

93

DARK HORSE COMICS

25

21

0

46

IDW PUBLISHING

29

10

0

39

BOOM! STUDIOS

25

10

0

35

VIZ MEDIA

0

21

0

21

ONI PRESS

9

7

0

16

DYNAMITE ENTERTAINMENT

12

3

0

15

ARCHIE COMICS

8

2

0

10

OTHER NON-TOP 10

138

207

17

362

TOTAL

477

387

17

881

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DETECTIVE COMICS #1000

$9.99

JAN190542-M DC

2

THE BATMAN WHO LAUGHS: THE GRIM KNIGHT #1

$4.99

JAN190535-M DC

3

DOOMSDAY CLOCK #9

$4.99

NOV180434-M DC

4

BATMAN #67

$3.99

JAN190576-M DC

5

BATMAN #66

$3.99

JAN190574-M DC

6

HEROES IN CRISIS #7

$3.99

JAN190558-M DC

7

AMAZING SPIDER-MAN #17

$4.99

JAN190896-M MAR

8

AMAZING SPIDER-MAN #18

$3.99

JAN190901-M MAR

9

SPIDER-MAN: CITY AT WAR #1

$3.99

JAN190967-M MAR

10

JUSTICE LEAGUE #20

$3.99

JAN190609-M DC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DETECTIVE COMICS #1000

$9.99

JAN190542-M DC

2

THE BATMAN WHO LAUGHS: THE GRIM KNIGHT #1

$4.99

JAN190535-M DC

3

DOOMSDAY CLOCK #9

$4.99

NOV180434-M DC

4

AMAZING SPIDER-MAN #17

$4.99

JAN190896-M MAR

5

BATMAN #67

$3.99

JAN190576-M DC

6

SPIDER-MAN: CITY AT WAR #1

$3.99

JAN190967-M MAR

7

BATMAN #66

$3.99

JAN190574-M DC

8

HEROES IN CRISIS #7

$3.99

JAN190558-M DC

9

AMAZING SPIDER-MAN #18

$3.99

JAN190901-M MAR

10

SPIDER-MAN: LIFE STORY #1

$4.99

JAN190927-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE WALKING DEAD VOLUME 31 TP (MR)

$16.99

JAN190186 IMA

2

DETECTIVE COMICS: 80 YEARS OF BATMAN HC

$29.99

DEC180641 DC

3

SAGA VOLUME 1 TP (MR)

$9.99

AUG120491 IMA

4

MONSTRESS VOLUME 1 TP (MR)

$9.99

APR160803 IMA

5

THE WICKED & THE DIVINE VOL. 8: OLD IS THE NEW NEW TP

$17.99

JAN190247 IMA

6

SEVEN TO ETERNITY VOLUME 3 TP

$16.99

OCT180111 IMA

7

BATMAN VOLUME 9: THE TYRANT WING TP

$16.99

DEC180627 DC

8

SUPER SONS: THE POLARSHIELD PROJECT TP

$9.99

DEC180509 DC

9

SAGA VOLUME 9 TP (MR)

$14.99

JUL180297 IMA

10

MERA: TIDEBREAKER TP

$16.99

DEC180508 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DETECTIVE COMICS: 80 YEARS OF BATMAN HC

$29.99

DEC180641 DC

2

SAVAGE SWORD OF CONAN: THE ORIGINAL MARVEL YEARS OMNIBUS VOLUME 1 HC

$125.00

SEP181003-M MAR

3

THE WALKING DEAD VOLUME 31 TP (MR)

$16.99

JAN190186 IMA

4

AVENGERS OMNIBUS VOLUME 4 HC

$100.00

SEP180999-M MAR

5

THANOS WARS: THE INFINITY ORIGIN OMNIBUS HC

$100.00

OCT181003-M MAR

6

UNCANNY X-MEN VOL. 1: X-MEN DISASSEMBLED TP

$39.99

DEC181034 MAR

7

DARK NIGHTS METAL: DARK KNIGHTS RISING TP

$24.99

DEC180638 DC

8

THE WICKED & THE DIVINE VOL. 8: OLD IS THE NEW NEW TP

$17.99

JAN190247 IMA

9

EARTH X TRILOGY OMNIBUS OMEGA HC

$100.00

SEP180998 MAR

10

SEVEN TO ETERNITY VOLUME 3 TP

$16.99

OCT180111 IMA

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DOCTOR WHO: THIRTEEN DOCTORS 13 STORIES SC

$17.99

DEC181677 BBC

2

FLCL ARCHIVES TP

$39.99

DEC182217 UDO

3

SAMURAI PIZZA CATS OFFICIAL FAN BOOK SC

$39.99

NOV182128 UDO

4

FAMILY TRAITS HC

$29.99

DEC182218 UDO

5

THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 48 SC

$29.95

APR181580 GEM

6

THE SAGA OF TANYA THE EVIL VOLUME 5 SC

$14.00

JAN192356 YEN

7

MIDDLE-EARTH: JOURNEYS IN MYTH AND LEGEND HC

$39.99

SEP180284 DAR

8

THE SHADOW DOUBLE NOVEL VOLUME 139 SC

$14.95

DEC182026 SAN

9

BLOODBORNE OFFICIAL ARTWORKS SC

$44.99

MAR172148 UDO

10

GRIMM FAIRY TALES ADULT COLORING BOOK VOLUME 1 SC

$12.99

OCT151871 ZEN

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

OVERWATCH: REAPER FIGMA MAR188251 GOO

2

MARVEL GALLERY: AVENGERS INFINITY WAR: IRON SPIDER-MAN PVC STATUE JUN182325 DST

3

ONE-12 COLLECTIVE: DC COMICS: DARKSEID FIGURE MAR188264 MEZ

4

KINGDOM HEARTS: SORA NENDOROID JUN188352 GOO

5

MARVEL SELECT: AVENGERS INFINITY WAR: THOR FIGURE APR182167 DST

6

BATMAN FAMILY: BATMAN MULTI PART STATUE AUG180672 DC

7

BLACK PANTHER LEGENDS 6-INCH ACTION FIGURES JUL188376 HAS

8

MARVEL SELECT: AVENGERS INFINITY WAR: CAPTAIN AMERICA FIGURE APR182168 DST

9

DC COVER GIRLS: MERA BY JOELLE JONES STATUE AUG180678 DC

10

BATMAN BLACK & WHITE: STATUE BY KLAUS JANSON AUG180679 DC

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

CREATURE CODEX HC JUL183073 PAI

2

STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI

3

PATHFINDER RPG: CORE RULEBOOK JUN091729 PAI

4

PATHFINDER RPG: CORE RULEBOOK POCKET EDITION APR168770 PAI

5

TOME OF BEASTS HC JUN168476 PAI

6

PATHFINDER ADVENTURE PATH: RISE OF THE RUNELORDS ANNIVERSARY EDITION APR121968 PAI

7

STARFINDER RPG: ARMORY HC MAY182931 PAI

8

PATHFINDER FLIP-MAT: BASIC (NEW EDITION) MAR138328 PAI

9

D&D ICONS OF THE REALM WATERDEEP: MAD MAGE BOOSTER BRICK NOV182893 NEC

10

DRAGON AGE RPG: FACES OF THEDAS SOURCEBOOK JAN182843 GRE

Detective Comics #1000 Pushed DC to First Place in Dollar Marketshare in March 2019

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About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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