DC Comics Dominated Marketshare-Per-Capita in March 2019

We're totally doing this every month now. A Marketshare-Per-Capita chart. The usual comics industry marketshare shows how much share of the overall market a comics publisher has. This divides it by the number of titles they publish in that month.

We've already looked at publisher marketshare in the North American direct market of comic book shops for March 2019, saw DC grab dollar dominance thanks to Detective Comics #1000 as Marvel Comics again took unit marketshare. And we looked at the top 500 ordered comics and graphic novels for the month.

But if you divide the marketshare by the number of individual titles published that month, you get a different picture.

In March, Marvel published 99 comics to DC and Image's 66 single comics each, through in graphic novels and magazines Marvel had 143 to DC's 101 and Image's 93.

Now, in January, Marvel still beat DC on both counts, in February, DC had a greater retailer marketshare per item distributed than Marvel, though brought in less revenue.

But in March? DC Comics dominate both, more in sales than revenue. It is worth mentioning that this also includes Marvel's dollar line of True Believers reprints adding to the numbers of titles published, but that also includes the Hulk #181 facsimile reprint that outsold that month's regular issue of the Immortal Hulk. Dynamite and Archie also continues to outperform, per title, as Dark Horse begins to drop a little… and Boom and Titan are level-pegging.

I hope this, as ever, is a conversation point.

PublisherRetail Marketshare Per Capita x1000Dollar Marketshare Per Capita x1000
DC COMICS358337
MARVEL COMICS241287
IMAGE COMICS104101
DYNAMITE8372
IDW PUBLISHING8282
ARCHIE COMICS8086
DARK HORSE7153
BOOM! STUDIOS6361
TITAN COMICS6351
VIZ MEDIA5924
VALIANT5866
ONI PRESS4640
AFTERSHOCK COMICS4650
RANDOM HOUSE3190

And here are the full stats for comparison…

 

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

DC

36.20%

34.00%

MARVEL COMICS

34.46%

40.94%

IMAGE COMICS

9.63%

9.36%

DARK HORSE COMICS

3.26%

2.45%

IDW PUBLISHING

3.19%

3.19%

BOOM! STUDIOS

2.19%

2.13%

DYNAMITE ENTERTAINMENT

1.24%

1.08%

VIZ MEDIA

1.23%

0.50%

ARCHIE COMICS

0.80%

0.86%

ONI PRESS

0.74%

0.64%

OTHER NON-TOP 10

7.07%

4.85%

 

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

MARCH 2019 VS. FEBRUARY 2019

COMICS

26.89%

9.90%

GRAPHIC NOVELS

21.20%

33.41%

TOTAL COMICS/GN

25.30%

11.52%

TOYS

-8.40%

-10.17%

MARCH 2019 VS. MARCH 2018

COMICS

15.82%

-3.32%

GRAPHIC NOVELS

6.35%

17.77%

TOTAL COMICS/GN

13.10%

-1.87%

TOYS

4.67%

8.49%

YEAR TO DATE 2019 VS. YEAR TO DATE 2018

COMICS

8.51%

-2.12%

GRAPHIC NOVELS

5.46%

3.95%

TOTAL COMICS/GN

7.64%

-1.68%

TOYS

20.14%

29.77%

FIRST QUARTER 2019 VS. FOURTH QUARTER 2018

COMICS

-4.89%

-7.30%

GRAPHIC NOVELS

0.40%

2.03%

TOTAL COMICS/GN

-3.46%

-6.66%

TOYS

14.61%

23.82%

FIRST QUARTER 2019 VS. FIRST QUARTER 2018

COMICS

8.51%

-2.12%

GRAPHIC NOVELS

5.46%

3.95%

TOTAL COMICS/GN

7.64%

-1.68%

TOYS

20.14%

29.77%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS

SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES

SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

99

44

0

143

DC

66

35

0

101

IMAGE COMICS

66

27

0

93

DARK HORSE COMICS

25

21

0

46

IDW PUBLISHING

29

10

0

39

BOOM! STUDIOS

25

10

0

35

VIZ MEDIA

0

21

0

21

ONI PRESS

9

7

0

16

DYNAMITE ENTERTAINMENT

12

3

0

15

ARCHIE COMICS

8

2

0

10

OTHER NON-TOP 10

138

207

17

362

TOTAL

477

387

17

881

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DETECTIVE COMICS #1000

$9.99

JAN190542-MDC

2

THE BATMAN WHO LAUGHS: THE GRIM KNIGHT #1

$4.99

JAN190535-MDC

3

DOOMSDAY CLOCK #9

$4.99

NOV180434-MDC

4

BATMAN #67

$3.99

JAN190576-MDC

5

BATMAN #66

$3.99

JAN190574-MDC

6

HEROES IN CRISIS #7

$3.99

JAN190558-MDC

7

AMAZING SPIDER-MAN #17

$4.99

JAN190896-MMAR

8

AMAZING SPIDER-MAN #18

$3.99

JAN190901-MMAR

9

SPIDER-MAN: CITY AT WAR #1

$3.99

JAN190967-MMAR

10

JUSTICE LEAGUE #20

$3.99

JAN190609-MDC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DETECTIVE COMICS #1000

$9.99

JAN190542-MDC

2

THE BATMAN WHO LAUGHS: THE GRIM KNIGHT #1

$4.99

JAN190535-MDC

3

DOOMSDAY CLOCK #9

$4.99

NOV180434-MDC

4

AMAZING SPIDER-MAN #17

$4.99

JAN190896-MMAR

5

BATMAN #67

$3.99

JAN190576-MDC

6

SPIDER-MAN: CITY AT WAR #1

$3.99

JAN190967-MMAR

7

BATMAN #66

$3.99

JAN190574-MDC

8

HEROES IN CRISIS #7

$3.99

JAN190558-MDC

9

AMAZING SPIDER-MAN #18

$3.99

JAN190901-MMAR

10

SPIDER-MAN: LIFE STORY #1

$4.99

JAN190927-MMAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE WALKING DEAD VOLUME 31 TP (MR)

$16.99

JAN190186IMA

2

DETECTIVE COMICS: 80 YEARS OF BATMAN HC

$29.99

DEC180641DC

3

SAGA VOLUME 1 TP (MR)

$9.99

AUG120491IMA

4

MONSTRESS VOLUME 1 TP (MR)

$9.99

APR160803IMA

5

THE WICKED & THE DIVINE VOL. 8: OLD IS THE NEW NEW TP

$17.99

JAN190247IMA

6

SEVEN TO ETERNITY VOLUME 3 TP

$16.99

OCT180111IMA

7

BATMAN VOLUME 9: THE TYRANT WING TP

$16.99

DEC180627DC

8

SUPER SONS: THE POLARSHIELD PROJECT TP

$9.99

DEC180509DC

9

SAGA VOLUME 9 TP (MR)

$14.99

JUL180297IMA

10

MERA: TIDEBREAKER TP

$16.99

DEC180508DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DETECTIVE COMICS: 80 YEARS OF BATMAN HC

$29.99

DEC180641DC

2

SAVAGE SWORD OF CONAN: THE ORIGINAL MARVEL YEARS OMNIBUS VOLUME 1 HC

$125.00

SEP181003-MMAR

3

THE WALKING DEAD VOLUME 31 TP (MR)

$16.99

JAN190186IMA

4

AVENGERS OMNIBUS VOLUME 4 HC

$100.00

SEP180999-MMAR

5

THANOS WARS: THE INFINITY ORIGIN OMNIBUS HC

$100.00

OCT181003-MMAR

6

UNCANNY X-MEN VOL. 1: X-MEN DISASSEMBLED TP

$39.99

DEC181034MAR

7

DARK NIGHTS METAL: DARK KNIGHTS RISING TP

$24.99

DEC180638DC

8

THE WICKED & THE DIVINE VOL. 8: OLD IS THE NEW NEW TP

$17.99

JAN190247IMA

9

EARTH X TRILOGY OMNIBUS OMEGA HC

$100.00

SEP180998MAR

10

SEVEN TO ETERNITY VOLUME 3 TP

$16.99

OCT180111IMA

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DOCTOR WHO: THIRTEEN DOCTORS 13 STORIES SC

$17.99

DEC181677BBC

2

FLCL ARCHIVES TP

$39.99

DEC182217UDO

3

SAMURAI PIZZA CATS OFFICIAL FAN BOOK SC

$39.99

NOV182128UDO

4

FAMILY TRAITS HC

$29.99

DEC182218UDO

5

THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 48 SC

$29.95

APR181580GEM

6

THE SAGA OF TANYA THE EVIL VOLUME 5 SC

$14.00

JAN192356YEN

7

MIDDLE-EARTH: JOURNEYS IN MYTH AND LEGEND HC

$39.99

SEP180284DAR

8

THE SHADOW DOUBLE NOVEL VOLUME 139 SC

$14.95

DEC182026SAN

9

BLOODBORNE OFFICIAL ARTWORKS SC

$44.99

MAR172148UDO

10

GRIMM FAIRY TALES ADULT COLORING BOOK VOLUME 1 SC

$12.99

OCT151871ZEN

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

OVERWATCH: REAPER FIGMAMAR188251GOO

2

MARVEL GALLERY: AVENGERS INFINITY WAR: IRON SPIDER-MAN PVC STATUEJUN182325DST

3

ONE-12 COLLECTIVE: DC COMICS: DARKSEID FIGUREMAR188264MEZ

4

KINGDOM HEARTS: SORA NENDOROIDJUN188352GOO

5

MARVEL SELECT: AVENGERS INFINITY WAR: THOR FIGUREAPR182167DST

6

BATMAN FAMILY: BATMAN MULTI PART STATUEAUG180672DC

7

BLACK PANTHER LEGENDS 6-INCH ACTION FIGURESJUL188376HAS

8

MARVEL SELECT: AVENGERS INFINITY WAR: CAPTAIN AMERICA FIGUREAPR182168DST

9

DC COVER GIRLS: MERA BY JOELLE JONES STATUEAUG180678DC

10

BATMAN BLACK & WHITE: STATUE BY KLAUS JANSONAUG180679DC

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

CREATURE CODEX HCJUL183073PAI

2

STARFINDER RPG: CORE RULEBOOK HCJUN173371PAI

3

PATHFINDER RPG: CORE RULEBOOKJUN091729PAI

4

PATHFINDER RPG: CORE RULEBOOK POCKET EDITIONAPR168770PAI

5

TOME OF BEASTS HCJUN168476PAI

6

PATHFINDER ADVENTURE PATH: RISE OF THE RUNELORDS ANNIVERSARY EDITIONAPR121968PAI

7

STARFINDER RPG: ARMORY HCMAY182931PAI

8

PATHFINDER FLIP-MAT: BASIC (NEW EDITION)MAR138328PAI

9

D&D ICONS OF THE REALM WATERDEEP: MAD MAGE BOOSTER BRICKNOV182893NEC

10

DRAGON AGE RPG: FACES OF THEDAS SOURCEBOOKJAN182843GRE

Detective Comics #1000 Pushed DC to First Place in Dollar Marketshare in March 2019

About Rich Johnston

Head writer and founder of Bleeding Cool. The longest-serving digital news reporter in the world. Living in London, father of two. Political cartoonist.

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