DC's New 52 Free Comic Book Day title, as well as showing off the best of the relaunched titles, will also offer retailers the chance to show themselves off too.
Customizable covers have become quite the rage, wth Avatar, IDW and Marvel offering multiple versions of covers for specific retailers who qualify.
But this time the cover works as specific ad for the store, with a special offer redeemable there, which means the retailer can use the comics for outreach. Distributing them at schools, coffee shops, cinema chains, and all giving those intrigued by the comic a reason to step foot into the store and get more.
And of course, giving certain collectors headaches as they try to get every last variant…