There are few examples of one single word suggesting one specific comic book character. Shazam. Kimota. Snikt. Thwip. And…
This is the back cover to the June Diamond Comic Distributors Previews catalogue. Which will have all the Before Watchmen titles listed, including Rorschach by Brian Azzarello and Lee Bermejo.
Should save on the art cost, at least.
Oh and here's the front cover, featuring Brian Wood and Kristian Donaldson's Massive for Dark Horse Comics.