How Did The Avengers Logo Get An Arrow In It?

Legendary Avengers comics writer Roy Thomas is giving us two-for-one today. Here's his recollection as to how the Avengers logo that we know and love – and has been permanently scarred into the collective unconcious thanks to the movies – came out. As sent to Bleeding Cool via Roy Thomas' manager John Cimino.

If I recall a-right, sometime around 1969 Stan had a house letterer design the new MIGHTY AVENGERS logo that curved in from both sides.

I never liked it, and soon found an excuse to revert to the old logo, designed (like the original FF one) by Sol Brodsky, which I considered to be lackluster but at least serviceable.

How Did The Avengers Logo Get An Arrow In It?But then, in the early 1970s, Gaspar Saladino, who lettered occasionally for Marvel though he was mostly a DC guy, asked me if I didn't want a new logo. I told him I sure did.

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He came up with the new logo with the arrow in the "A," which I got Stan to okay, and some version of it has often been used since.

How Did The Avengers Logo Get An Arrow In It?

Somewhere along the line, it became the basis of the movie series' logo, probably because it was the only AVENGERS logo with any real character. Which makes sense, since the late Gaspar Saladino was very MUCH a character.

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About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.

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