Can this still just be attributed to the heat?
Earlier this year, we looked at the comic store Comic Outlaws run by Mike Wheeler and their attempts to whip up publicity for their new Phoenix comic book show , intended to be in the same Phoenix Convention Center as the more established Phoenix Comicon . They invited Jim Lee – and then shaming him for not actually attending. And criticism against them by other comic book professionals including Rob Liefeld.
Their current social media approach might however leave a little to be desired, when it comes to trash talking their rival Phoenix Comicon.
Something that has been picked up by fellow retailers. And this is Dennis Barger getting offended, so you know something is up. But Wheeler is unrepentant in response.
And the Phoenix Comicon baiting continues…