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Marvel Comics to Overship Invisible Woman #1 by 100%, Reduce Loki #1 Overship by 50%

Published Wed, 03 Jul 2019 07:30:18 -0500

Last updated Sat, 06 Jul 2019 04:01:35 -0500

We told you before that Marvel Comics was to overship the launch issue of the new series Loki #1 by 100%. However, we have now been informed that this overship has dropped to 50%.

But getting the 100% overship now will be Invisible Woman #1, the new mini-series by Mark Waid and Mattia De Iulis.

It joins recent overships for Aero #1 (out today) Agents of Atlas #1, Invaders #3, Marvel Comics Presents #3, Spider-Man: City at War #2 and Magnificent Ms Marvel #2.

INVISIBLE WOMAN #1 (OF 5)
(W) Mark Waid (A) Mattia De Iulis (CA) Adam Hughes
Fresh from the pages of FANTASTIC FOUR, for the first time Susan Storm-Richards stars in her own limited series – and the secrets about her past revealed therein will shake readers' perceptions of the Invisible Woman forevermore! Years ago, she undertook an espionage mission for S.H.I.E.L.D. – and now it's up to her to save her former partner from death at the hands of international terrorists!
Rated T In Shops: Jul 10, 2019 SRP: $3.99

Once upon a time, Marvel Comics regularly overshipped certain titles. The idea was that comic book retailers were a 'small-c' conservative lot and ordered what they thought they could sell. Overshipping was intended to give retailers the opportunity to discover that maybe they could sell a few more and so they would up their orders for subsequent issues. Or maybe engage in passing free samples on to customers, and get some more orders for future issues as a result.

It also had the side-benefit of upping Marvel's numbers in Diamond Comic Distributor's monthly statistics. For unit ranking and market share at least, if not for dollar ranking and market share.

Bleeding Cool first reported on Marvel doing this back in 2012 and it came and went sporadically since. When it happened, again and again, we ran articles about it. But it hasn't happened to any statistically significant degree for a couple of years now.

But of late we've had it happen to about one or two books a month. Not enough to make any major statistical shifts. But maybe enough to help new titles launch.

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