Marvel Dominates Marketshare In February 2015, Despite The Orphan Black Loot Crate Variant

We broke the story this morning on how Orphan Black #1 took the top place for the sales charts in February, thanks to its expected inclusion in March's Loot Crate. (Order here, get added discount with the BLEEDINGCOOL code). Well now that position is offiical with the Diamond charts for February 2015, below.

But Marvel shouldn't be too sad about being denied the top spot though, they got seven of the top ten, including Darth Vader #1, Spider-Gwen #1, Silk #1, two issues of Amazing Spider-Man and the second issue of Star Wars. And Marvel dominated marketshare in February. It was down on January, because they didn't have a Star Wars #1, but still beat out DC Comics who, up until January, had begun to reclaim marketshare from Marvel, month by month. It's also worth noting, again, that DC had significantly more titles on sale than Marvel, a total of 121 compare to Marvel's 107.

So Marvel dollar marketshare fell from 41.05% to 38.44% and sales marketshare from 45.64% to 39.33%. DC's dollar marketshare increased from 24.18% to 25.91% and sales marketshare from 27.06% to 28.15%.

Image's dollar marketshare increased again from 9.21% to 10.51% and sales marketshare from 8.91% to 10.61%., as they continue to add improvement upon improvement.

But IDW, although buoyed by that Orphan Black #1, only saw their dollar marketshare fall from 5.78% to 5.57% while their sales marketshare from 4.52% to 8.06%. Might this indicate that while Loot Crate gets the sales, they do so at a massive discount which doesn't affect the revenue that the publisher receives?

But the good news is, that compared to this point last year, overall sales of graphic novels and comics are up 14.43% on 2014…

 

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS38.44%
DC ENTERTAINMENT25.91%
IMAGE COMICS10.51%
IDW PUBLISHING5.57%
DARK HORSE COMICS3.48%
DYNAMITE ENTERTAINMENT2.63%
BOOM! STUDIOS2.12%
EAGLEMOSS PUBLICATIONS LTD0.95%
VIZ MEDIA0.89%
AVATAR PRESS INC0.85%
OTHER NON-TOP 108.64%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS39.33%
DC ENTERTAINMENT28.15%
IMAGE COMICS10.61%
IDW PUBLISHING8.06%
DARK HORSE COMICS2.66%
DYNAMITE ENTERTAINMENT2.38%
BOOM! STUDIOS2.12%
VALIANT ENTERTAINMENT LLC0.86%
ARCHIE COMIC PUBLICATIONS0.72%
AVATAR PRESS INC0.64%
OTHER NON-TOP 104.47%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
DC COMICS94261121
MARVEL COMICS79280107
IMAGE COMICS6115076
DYNAMITE ENTERTAINMENT346040
BOOM ENTERTAINMENT336039
DARK HORSE COMICS279036
IDW PUBLISHING238031
VIZ LLC025025
AVATAR PRESS INC82111
EAGLEMOSS001010
OTHER NON-TOP 10999626221

COMPARATIVE SALES STATISTICS

DOLLARSUNITS
FEBRUARY 2015 VS. JANUARY 2014
COMICS3.22%6.42%
GRAPHIC NOVELS-18.17%-17.23%
TOTAL COMICS/GN-3.56%4.53%
FEBRUARY 2015 VS. FEBRUARY 2014
COMICS20.42%22.14%
GRAPHIC NOVELS0.08%-12.28%
TOTAL COMICS/GN14.17%19.18%
YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
COMICS15.20%15.76%
GRAPHIC NOVELS8.64%-0.34%
TOTAL COMICS/GN13.20%14.43%

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEVENDOR
1ORPHAN BLACK #1$3.99IDW
2DARTH VADER #1$4.99MAR
3SPIDER-GWEN #1$3.99MAR
4STAR WARS #2$3.99MAR
5BATMAN #39$3.99DC
6AMAZING SPIDER-MAN #14$3.99MAR
7DARTH VADER #2$3.99MAR
8AMAZING SPIDER-MAN #15$3.99MAR
9SILK #1$3.99MAR
10JUSTICE LEAGUE #39$3.99DC

TOP 10 GRAPHIC NOVELS

RANKDESCRIPTIONPRICEVENDOR
1SUPERMAN: EARTH ONE VOLUME 3 HC$22.99DC
2SEX CRIMINALS VOLUME 2: TWO WORLDS ONE COP TP (MR)$14.99IMA
3THE FADE-OUT VOLUME 1 TP (MR)$9.99IMA
4SAGA VOLUME 4 TP (MR)$14.99IMA
5CHEW VOLUME 9: CHICKEN TENDERS TP (MR)$14.99IMA
6TREES VOLUME 1 TP (MR)$14.99IMA
7THE WALKING DEAD VOLUME 11 HC (MR)$34.99IMA
8MS. MARVEL VOLUME 1: NO NORMAL TP$15.99MAR
9SAGA VOLUME 1 TP (MR)$9.99IMA
10KICK-ASS 3 TP (MR)$24.99MAR

TOP 10 BOOKS

RANKDESCRIPTIONPRICEVENDOR
1THE SHADOW DOUBLE NOVEL VOLUME 92 SC$14.95SAN
2NEIL GAIMAN & DAVE MCKEAN: CRAZY HAIR SC$6.99HAR
3LEGEND OF ZELDA: HYRULE HISTORIA HC$34.99DAR
4STREET FIGHTER: WORLD WARRIOR ENCYCLOPEDIA HC$34.99UDO
5DOC SAVAGE DOUBLE NOVEL VOLUME 79 SC$14.95SAN
6MODERN MASTERS VOLUME 30: PAOLO RIVERA SC$15.95TWO
7NEIL GAIMAN: TRIGGER WARNING HC$26.99HAR
8DC COMICS VISUAL HISTORY HC$50.00DK
9EARLY PHOTOGRAPHS OF BETTIE PAGE SC (MR)$19.99BIN
10MARVEL COMICS IN THE 1980S SC$27.95TWO

TOP 10 TOYS

RANKDESCRIPTIONVENDOR
1MARVEL SELECT: ULTRON ACTION FIGUREDST
2DC COMICS BOMBSHELLS: HAWKGIRL STATUEDC
3MARVELL JUBILEE BISHOUJO STATUEKOT
4DC COMICS VARIANT PLAY ARTS KAI: HARLEY QUINN FIGURESQU
5DC COMICS: THE NEW 52: NIGHTWING ACTION FIGUREDC
6DC COMICS SUPER VILLAINS: HARLEY QUINN 2ND EDITION BUSTDC
7AMAZING SPIDER-MAN 2l SPIDER-MAN MAF EX DELUXE FIGUREMED
8BATMAN ARKHAM ORIGINS SERIES 1: BATMAN FIGUREDC
9GUARDIANS OF THE GALAXY: ELECTRONIC DANCING BABY GROOTKID
10SOFT SPOTS: PORTABLE PUPPY PLAYSETACT

TOP 10 GAMES

RANKDESCRIPTIONVENDOR
1DC HEROCLIX JUSTICE LEAGUEL TRINITY WAR BOOSTER BRICKNEC
2JAY & SILENT BOB STRIKE BACK MONOPOLYDST
3MAGIC THE GATHERING TCG: FATE REFORGED BOOSTER PACKSWIZ
4DC HEROCLIX WAR OF LIGHT GRAVITY PACKSNEC
5DC HEROCLIX JUSTICE LEAGUE: TRINITY WAR GRAVITY PACKSNEC
6RISK: THE WALKING DEAD SURVIVAL EDITIONUSA
7DC HEROCLIX JUSTICE LEAGUE: TRINITY WAR BOOSTER PROMONEC
8DC HEROCLIX JUSTICE LEAGUE: TRINITY WAR FAST FORCES 6-PACKNEC
9MAGIC THE GATHERING TCG: FATE REFORGED FAT PACKWIZ
10MONOPOLY: THE WALKING DEAD SURVIVAL EDITIONUSA

 

Image

Dollar Market Share – February 2015

Image (1)

Unit Market Share– February 2015

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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