Marvel Dominates Marketshare In February 2015, Despite The Orphan Black Loot Crate Variant

We broke the story this morning on how Orphan Black #1 took the top place for the sales charts in February, thanks to its expected inclusion in March's Loot Crate. (Order here, get added discount with the BLEEDINGCOOL code). Well now that position is offiical with the Diamond charts for February 2015, below.

But Marvel shouldn't be too sad about being denied the top spot though, they got seven of the top ten, including Darth Vader #1, Spider-Gwen #1, Silk #1, two issues of Amazing Spider-Man and the second issue of Star Wars. And Marvel dominated marketshare in February. It was down on January, because they didn't have a Star Wars #1, but still beat out DC Comics who, up until January, had begun to reclaim marketshare from Marvel, month by month. It's also worth noting, again, that DC had significantly more titles on sale than Marvel, a total of 121 compare to Marvel's 107.

So Marvel dollar marketshare fell from 41.05% to 38.44% and sales marketshare from 45.64% to 39.33%. DC's dollar marketshare increased from 24.18% to 25.91% and sales marketshare from 27.06% to 28.15%.

Image's dollar marketshare increased again from 9.21% to 10.51% and sales marketshare from 8.91% to 10.61%., as they continue to add improvement upon improvement.

But IDW, although buoyed by that Orphan Black #1, only saw their dollar marketshare fall from 5.78% to 5.57% while their sales marketshare from 4.52% to 8.06%. Might this indicate that while Loot Crate gets the sales, they do so at a massive discount which doesn't affect the revenue that the publisher receives?

But the good news is, that compared to this point last year, overall sales of graphic novels and comics are up 14.43% on 2014…

 

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.44%
DC ENTERTAINMENT 25.91%
IMAGE COMICS 10.51%
IDW PUBLISHING 5.57%
DARK HORSE COMICS 3.48%
DYNAMITE ENTERTAINMENT 2.63%
BOOM! STUDIOS 2.12%
EAGLEMOSS PUBLICATIONS LTD 0.95%
VIZ MEDIA 0.89%
AVATAR PRESS INC 0.85%
OTHER NON-TOP 10 8.64%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.33%
DC ENTERTAINMENT 28.15%
IMAGE COMICS 10.61%
IDW PUBLISHING 8.06%
DARK HORSE COMICS 2.66%
DYNAMITE ENTERTAINMENT 2.38%
BOOM! STUDIOS 2.12%
VALIANT ENTERTAINMENT LLC 0.86%
ARCHIE COMIC PUBLICATIONS 0.72%
AVATAR PRESS INC 0.64%
OTHER NON-TOP 10 4.47%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC COMICS 94 26 1 121
MARVEL COMICS 79 28 0 107
IMAGE COMICS 61 15 0 76
DYNAMITE ENTERTAINMENT 34 6 0 40
BOOM ENTERTAINMENT 33 6 0 39
DARK HORSE COMICS 27 9 0 36
IDW PUBLISHING 23 8 0 31
VIZ LLC 0 25 0 25
AVATAR PRESS INC 8 2 1 11
EAGLEMOSS 0 0 10 10
OTHER NON-TOP 10 99 96 26 221

COMPARATIVE SALES STATISTICS

DOLLARS UNITS
FEBRUARY 2015 VS. JANUARY 2014
COMICS 3.22% 6.42%
GRAPHIC NOVELS -18.17% -17.23%
TOTAL COMICS/GN -3.56% 4.53%
FEBRUARY 2015 VS. FEBRUARY 2014
COMICS 20.42% 22.14%
GRAPHIC NOVELS 0.08% -12.28%
TOTAL COMICS/GN 14.17% 19.18%
YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
COMICS 15.20% 15.76%
GRAPHIC NOVELS 8.64% -0.34%
TOTAL COMICS/GN 13.20% 14.43%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE VENDOR
1 ORPHAN BLACK #1 $3.99 IDW
2 DARTH VADER #1 $4.99 MAR
3 SPIDER-GWEN #1 $3.99 MAR
4 STAR WARS #2 $3.99 MAR
5 BATMAN #39 $3.99 DC
6 AMAZING SPIDER-MAN #14 $3.99 MAR
7 DARTH VADER #2 $3.99 MAR
8 AMAZING SPIDER-MAN #15 $3.99 MAR
9 SILK #1 $3.99 MAR
10 JUSTICE LEAGUE #39 $3.99 DC

TOP 10 GRAPHIC NOVELS

RANK DESCRIPTION PRICE VENDOR
1 SUPERMAN: EARTH ONE VOLUME 3 HC $22.99 DC
2 SEX CRIMINALS VOLUME 2: TWO WORLDS ONE COP TP (MR) $14.99 IMA
3 THE FADE-OUT VOLUME 1 TP (MR) $9.99 IMA
4 SAGA VOLUME 4 TP (MR) $14.99 IMA
5 CHEW VOLUME 9: CHICKEN TENDERS TP (MR) $14.99 IMA
6 TREES VOLUME 1 TP (MR) $14.99 IMA
7 THE WALKING DEAD VOLUME 11 HC (MR) $34.99 IMA
8 MS. MARVEL VOLUME 1: NO NORMAL TP $15.99 MAR
9 SAGA VOLUME 1 TP (MR) $9.99 IMA
10 KICK-ASS 3 TP (MR) $24.99 MAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE VENDOR
1 THE SHADOW DOUBLE NOVEL VOLUME 92 SC $14.95 SAN
2 NEIL GAIMAN & DAVE MCKEAN: CRAZY HAIR SC $6.99 HAR
3 LEGEND OF ZELDA: HYRULE HISTORIA HC $34.99 DAR
4 STREET FIGHTER: WORLD WARRIOR ENCYCLOPEDIA HC $34.99 UDO
5 DOC SAVAGE DOUBLE NOVEL VOLUME 79 SC $14.95 SAN
6 MODERN MASTERS VOLUME 30: PAOLO RIVERA SC $15.95 TWO
7 NEIL GAIMAN: TRIGGER WARNING HC $26.99 HAR
8 DC COMICS VISUAL HISTORY HC $50.00 DK
9 EARLY PHOTOGRAPHS OF BETTIE PAGE SC (MR) $19.99 BIN
10 MARVEL COMICS IN THE 1980S SC $27.95 TWO

TOP 10 TOYS

RANK DESCRIPTION VENDOR
1 MARVEL SELECT: ULTRON ACTION FIGURE DST
2 DC COMICS BOMBSHELLS: HAWKGIRL STATUE DC
3 MARVELL JUBILEE BISHOUJO STATUE KOT
4 DC COMICS VARIANT PLAY ARTS KAI: HARLEY QUINN FIGURE SQU
5 DC COMICS: THE NEW 52: NIGHTWING ACTION FIGURE DC
6 DC COMICS SUPER VILLAINS: HARLEY QUINN 2ND EDITION BUST DC
7 AMAZING SPIDER-MAN 2l SPIDER-MAN MAF EX DELUXE FIGURE MED
8 BATMAN ARKHAM ORIGINS SERIES 1: BATMAN FIGURE DC
9 GUARDIANS OF THE GALAXY: ELECTRONIC DANCING BABY GROOT KID
10 SOFT SPOTS: PORTABLE PUPPY PLAYSET ACT

TOP 10 GAMES

RANK DESCRIPTION VENDOR
1 DC HEROCLIX JUSTICE LEAGUEL TRINITY WAR BOOSTER BRICK NEC
2 JAY & SILENT BOB STRIKE BACK MONOPOLY DST
3 MAGIC THE GATHERING TCG: FATE REFORGED BOOSTER PACKS WIZ
4 DC HEROCLIX WAR OF LIGHT GRAVITY PACKS NEC
5 DC HEROCLIX JUSTICE LEAGUE: TRINITY WAR GRAVITY PACKS NEC
6 RISK: THE WALKING DEAD SURVIVAL EDITION USA
7 DC HEROCLIX JUSTICE LEAGUE: TRINITY WAR BOOSTER PROMO NEC
8 DC HEROCLIX JUSTICE LEAGUE: TRINITY WAR FAST FORCES 6-PACK NEC
9 MAGIC THE GATHERING TCG: FATE REFORGED FAT PACK WIZ
10 MONOPOLY: THE WALKING DEAD SURVIVAL EDITION USA

 

Image

Dollar Market Share – February 2015

Image (1)

Unit Market Share– February 2015

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About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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