Oxymoron Kickstarter is the Very Definition of Outside-the-Box Promotion

Oxymoron Kickstarter is the Very Definition of Outside-the-Box PromotionI recently caught wind of the Kickstarter program by Tyler James for his Oxymoron hardcover graphic novel, published by ComixTribe. The project is described as…

…a hideously beautiful graphic novel about a contradiction-obsessed psychopath. Because everyone loves a good villain.

Regarding the Kickstarter program itself… frankly, I'm stunned senseless.

The Oxymoron Kickstarter is one of the most innovative, outside-the-box promotional programs I've ever seen or even heard of. There are thirty-four levels of participation for pledges, plus added bonuses are "unlocked" for pledge-givers when certain overall thresholds are met.

Just a few of the really cool features of their Kickstarter program:

  • One pledge level grants you to receive copies of every book ComixTribe has published or will publish for the rest of your life.
  • If the overall $20K goal is met, all backers with creative aspirations will be invited to pitch content for an "unlocked" Oxymoron Volume Two.
  • Stretch goal funding unlocked ten variant hardcover editions, allowing qualifying backers to select the cover of his/her choice.
  • A "Campaign Victory Party" will be broadcasted live on Talkshoe where James and the Oxymoron contributors will get to personally thank backers that call in.
  • When the pledge goal surpassed the $15K mark, the hardcover "super-sized" to an Oversized format (think Walking Dead-sized).
  • Earn a script critique from Eisner Nominee Jason Ciaramella (IDW's The Cape).

Here's a look at their Kickstarter video:

…and a summary of the multiple features that make up the book:

Personally, I'd like to see these guys reach their ultimate goal, simply as a reward for their innovation. There are only three days left in their Kickstarter, as the campaign ends at midnight EST on Friday, August 10th.  A complete listing of all their pledge rewards can be found at their Kickstarter page.

Oxymoron Kickstarter is the Very Definition of Outside-the-Box Promotion

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